VideoWeek

NOVEMBER 25, 2024

Where demand-side platforms (DSP) have APIs that can accept first-party offline identifiers, Maier notes that complexities arise when synching data with different OEM platforms. “There aren’t first-class APIs, the identity data that they can accept varies across different platforms,” he says.

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Basis

NOVEMBER 12, 2024

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. The digital elements of DOOH have brought significant advancements to OOH advertising that have reenergized marketers’ view of the channel and its effectiveness. Enter: DOOH, the digital iteration of OOH advertising.

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VideoWeek

JUNE 30, 2025

That’s why Vistar Media, a DOOH company operating in more than 35 global markets, is looking beyond traditional OOH budgets to drive growth. ” He uses the example of a big pharma brand that was able to change the product being advertised depending on the pollen count in the area of each screen. percent this year.

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VideoWeek

JUNE 13, 2025

Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact. Through Google’s Display & Video 360 and The Trade Desk, brands in ten markets (including Spain, France and the UK) will have access to Programmatic Guaranteed deals on the Uber Rides app, according to the company, with e.l.f.

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Basis

MARCH 7, 2023

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 This is an increase of 34.9% year-over-year. In 2023, US DOOH spending is forecast to grow by another 15.8%.

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illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

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InMobi

SEPTEMBER 3, 2019

Here are five great applications of mobile panels and market research surveys that you can use to make your in-app advertising campaigns stronger and more effective. It’s possible - and often optimal - to track the effectiveness and brand lift for online and offline campaigns using a variety of metrics and insights solutions.

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