VideoWeek

NOVEMBER 25, 2024

Where demand-side platforms (DSP) have APIs that can accept first-party offline identifiers, Maier notes that complexities arise when synching data with different OEM platforms. “There aren’t first-class APIs, the identity data that they can accept varies across different platforms,” he says.

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

Basis

NOVEMBER 12, 2024

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). DOOH is future-friendly Consumers are demanding increased privacy, and the advertising industry is slowly but surely moving towards a privacy-first model.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). DOOH is future-friendly Consumers are demanding increased privacy, and the world of adtech is shifting to meet the needs of a world without third-party cookies.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

VideoWeek

JANUARY 12, 2024

Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

AUGUST 25, 2023

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. Reddit Brand Lift measures the incremental impact of Reddit Ads on brand perception, while Reddit Conversion Lift analyses the actions taken as a result of viewing an ad on Reddit.

Media 52

Media GDPR Retail Agency 52

VideoWeek

JUNE 13, 2025

Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact. Data Conversations enables teams to query, visualise and act on data in real time using natural language queries, which the company says unlocks insights up to 60 percent faster. Data Conversations breaks the mould.

Media 52

Media Pharmaceuticals Ad Tech Retail 52

VideoWeek

MAY 9, 2025

Top Stories Ad Tech Stocks Rise After Strong Earnings from The Trade Desk Demand-side platform The Trade Desk saw 25 percent year-on-year revenue growth in Q1, according to the company’s earnings released on Thursday, a return to form after it missed its targets in Q4.

Ad Tech 52

Ad Tech Non-Profit Agency Media 52