Brand Awareness Display Advertising Retail 
Clearcode
MARCH 23, 2023
Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.
Single Grain
JUNE 16, 2025
Brand lift studies: Measuring impact on brand awareness and consideration. Retail companies, for example, must overcome significant dependencies on third-party cookie tracking. E-commerce brands can leverage purchase history and browsing behavior to create sophisticated customer segments.
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Ad Wisey
MAY 13, 2022
For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. 33% of marketers turn to paid advertising to boost their brand awareness.
Ad Beat
SEPTEMBER 19, 2024
Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. Again, you’ll notice that none of them are discounted: And if you add something to your shopping cart, the retailer suggests recommended products across various categories.
Ad Beat
JULY 3, 2024
So we decided to use Adbeat data to deep-dive into their advertising strategies and find out how they spend their money. But maybe you don’t have to rely on social proof when you’re a huge, global brand like Wix? Let’s get into it… Shopify Ad spend and networks Over the last six months, Shopify spent an estimated $3.8
Clearcode
FEBRUARY 21, 2023
Retail media continued to dominate news headlines and secured its position as one of the fast-growing areas of programmatic advertising. We’ll certainly see more news about these changes by the tech giants throughout 2023 and discover more about the impact they’ll have on the programmatic advertising and AdTech industries.
Single Grain
APRIL 12, 2023
Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.
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