Martech Series

NOVEMBER 11, 2022

As the competition for consumer attention continues to heat up, marketers are pushed to elevate their brand positioning through newer, more appealing methods. Performance marketing can be an invaluable asset for growth because of its tie to the delivery of results, which enables us to continually optimize our spend.

CPL 88

CPL Marketing CPA Affiliates 88

Lemonads

MAY 30, 2021

KPIs in Advertising- It’s no secret that digital marketing strategies rely heavily on statistics to be successful. With more than half of the world’s population using internet-capable devices regularly, consumers turn to the web whenever they need new services or products. When you meet or exceed a KPI, your campaign is doing well.

Affiliates 52

Affiliates CPA Advertising Marketing 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Lemonads

JUNE 16, 2020

In marketing, those leads are generally gathered in a contact list or an e-mailing list. That term is particularly used in B2B, where deals and sales are of high value, and the purchase decision process is long. We have to differentiate between sales leads and marketing leads. Marketing leads are brand-specific leads.

CPL 52

CPL Brand Awareness Affiliates Banner 52

Lemonads

JUNE 7, 2020

In this article, we will explain what CPA Marketing is and the different aspects of CPA Marketing. CPA marketing is an affiliate marketing business model. We are going to explain to you what is CPA marketing, plus we are giving you some strategy tips at the end of this article, so keep reading!

CPA 52

CPA Affiliates Marketing Banner 52

Martech

FEBRUARY 5, 2024

Think about how your organization deploys its B2B marketing tactics. Running a paid media campaign is relatively easy for an experienced B2B marketing team. The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication.

CPL 100

CPL Healthcare MarTech Finance 100

Brid.tv

SEPTEMBER 26, 2022

Using these networks, publishers connect with advertisers to sell them their ad inventory. Behavioral targeting allows you to specify the audience in terms of their search history and online footprint. Behavioral targeting allows you to specify the audience in terms of their search history and online footprint. Google ADX 2.

Ad network 52

Ad network CPC CPM CPA 52