Remove Brand Awareness Remove CPA Remove Marketing
article thumbnail

How marketing leaders can transform marketing from a support function to a growth driver

Martech

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Marketing 134
article thumbnail

CTV Measurement: 8 Metrics & KPIs to Track Success

MNTN

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. Performance Reporting & Optimization : Reports detail ad effectiveness, enabling marketers to fine-tune future campaigns for improved results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

article thumbnail

How to Measure YouTube Advertising Success

AdvertiseMint

In the realm of digital marketing, measuring the success of your YouTube advertising efforts is crucial. This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and tools that can help achieve your marketing goals.

article thumbnail

7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

Even more concerning, 70% of consumers have unsubscribed from brands in the last three months due to overwhelming messaging. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

article thumbnail

B2B Programmatic Advertising: Complete Guide for 2025

MNTN

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. What Is B2B Programmatic Advertising?

article thumbnail

OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

As viewers abandon cable for streaming, marketers are right behind them, reallocating budgets to match shifting habits. streaming TV ad spend is expected to clear $30 billion, officially positioning OTT as a pillar of performance marketing. It’s performance marketing for the biggest screen in the house. By 2025, U.S.