Martech

JUNE 30, 2022

33% of participants displayed top-of-mind awareness about a brand when shown a native video ad. This displayed a marked improvement over the control group, which only had 14% top-of-mind awareness. When native video was combined with social video ads, the awareness climbed to 49%. Impact of native ads.

Brand Awareness 98

Brand Awareness Media Video Ads Control Group 98

illumin

MAY 9, 2024

With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms?

Brand Lift 59

Brand Lift Advertising Brand Awareness Control Group 59

Martech Series

JANUARY 19, 2023

Marketers want to stand out in the shift to streaming. The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. Roku Original Vignette : A 30-second ad where a brand references the Roku Original show being streamed.

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Digiday

NOVEMBER 15, 2022

European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities.

Advertising 68

Advertising Marketing Fashion Agency 68

MNTN

FEBRUARY 6, 2024

Well, in marketing, it’s most certainly not! As a marketer, operating in the dark is a proven recipe for wasted budgets and unfulfilled potential. The more you know about the performance of your go-to actions on different marketing channels, the better you can refine your strategies and allocate your resources.

Marketing 52

Marketing A/B Testing Conversion Control Group 52

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. Drive Company Growth Since native ads look like organic content, users have a stronger chance of remembering and interacting with these ads, enhancing brand awareness.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52