Martech

JUNE 30, 2022

33% of participants displayed top-of-mind awareness about a brand when shown a native video ad. This displayed a marked improvement over the control group, which only had 14% top-of-mind awareness. When native video was combined with social video ads, the awareness climbed to 49%. Impact of native ads.

Brand Awareness 93

Brand Awareness Media Video Ads Control Group 93

Martech Series

JANUARY 19, 2023

. +43% traditional), brand favorability (+8% vs. +3%), and intent to search (+16% vs.+ 9%). These results illustrate the strong promise of “Beyond the :30” ads, including enhancing brand awareness and promoting purchases. “In The research involved multiple brands representing different verticals, including T-Mobile and Subaru.

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. Redefine Meat secured nominations in several categories for its European launch, including Best Use of Video.

Advertising 69

Advertising Marketing Fashion Entertainment 69

Single Grain

MAY 16, 2023

Drive Company Growth Since native ads look like organic content, users have a stronger chance of remembering and interacting with these ads, enhancing brand awareness. Compare this figure to the control group, which saw a mere 14% top-of-mind awareness.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

MNTN

FEBRUARY 6, 2024

Is it driving sales, generating leads, increasing brand awareness, or something else? Test and Control Groups Don’t just assume that your chosen model is the absolute best and you’ll never outgrow it. Define Your Business Goals What are you trying to achieve with your marketing efforts?

Marketing 52

Marketing A/B Testing Conversion Control Group 52