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Brand lifts: does your advertising make an impact?

illumin

With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms?

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Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

Digiday

European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities.