MobileAds
JANUARY 20, 2021
InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Higher click-through rate (10.6%). Better ad engagement rate (14.0%). Require more work to adapt the advertising on myriads of possibilities—due to its flexible format. Source: Facebook ). Pros of Native Ads.
Banner Flow
DECEMBER 7, 2016
It has nothing to do with the ‘dark web’, or anything close, but has everything to do with brands trying to contact their audience in a more personal and direct way. Dark social refers to sharing links and content where the click through rate and success can’t be measured by traditional web analytics tools.
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Single Grain
AUGUST 1, 2023
It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. Why does native advertising work? There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. Why does it work to build brand awareness?
Smart-Hub
MARCH 19, 2024
In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. SmartHub's Features Have No Limits!
Single Grain
MAY 15, 2023
Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. The primary focus of AdWords is keyword-based search advertising.
Ad Wisey
MAY 13, 2022
Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Why Google Ads?
Single Grain
AUGUST 10, 2023
When to Use It: If advertisers prefer hands-on control over bid optimizations to drive specific performance metrics, such as click-through rates (CTR) or conversion rates, manual CPC bidding can be an effective strategy. It allows for strategic bid adjustments based on performance data.
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