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Best Mobile Ad Formats for Display Advertising Campaigns


Consequently, mobile advertising is significant for brands and advertisers (when it is done right). It requires user action; typically click a button to close the ad or swipe to navigate to the desired content. Broader message, exposure and memorization rate.

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Advertising Trends 2017 – A look at what’s hot in the new year

Banner Flow

(This advertising trends article is now over a year old. If you would like to read our latest trends article click here.). As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you.

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CIENCE Announces General Availability of GO Digital DSP Powered by CIENCE GO Data

Martech Series

Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels. “We’re

CPM 83
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What are Online Advertising Metrics and KPIs

Ad Ops Hero

Online advertising metrics and KPIs are key essentials whether you are running a paid advertising or simply tracking the website metrics. Impression : It is the number of time ad is rendered or displayed on the web page. Advertising Metrics. Formula : CPC = Cost/Click.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. Contextual Advertising. Native Advertising.

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Ad Tech Intro


In this article, we explain the intricacies of digital advertising technology, giving a brief overview of how ad serving works, the history of ad tech, and key terms you should know. Programmatic: The use of automated technologies to buy and sell advertising. CPC: Cost-per-click.

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products.

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The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Podcasts are playing a huge role in the rise of digital audio advertising.

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4 Amazon Ads Trends You Can’t Ignore in 2020

Single Grain

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. Click To Tweet.

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Programmatic Ad Formats Mini-Series: Display


This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform.

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Best Guide to Display Lumascape [2023]

Monetize More

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. The display Lumascape is based on the supply chain model comprising of various parties. Display.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

Why does mobile advertising work for brands? A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. What’s next for mobile advertising?

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The Ultimate Guide to In-App Advertising for Publishers

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? hide ] What Is In-App Advertising? How Does In-App Advertising Work? What Is In-App Advertising?

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7 Types of Search Ads Brand Marketers Need to Know About


Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. Search advertising is often associated with Google Ads only. Some placements can be fixed, and some can be dynamically displayed based on the set targeting.

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What Is Programmatic Ad Buying? The Complete Beginner’s Guide 2021 and Beyond


The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available.

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Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

In this guide, we’ll walk you through: What Google Analytics Can Be Used For (and why it's a content marketer's best friend!). It’s tough to dig through your Google Analytics account without getting distracted. Click Import from Gallery and browse through the Analytics Solutions Gallery. Then enter the specific amount of time that people need to spend on the site to qualify — either by hours, minutes or seconds — then click “Save.”. Bounce rate.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising


The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. The main digital advertising mediums and channels.