MobileAds
JANUARY 20, 2021
Consequently, mobile advertising is significant for brands and advertisers (when it is done right). It requires user action; typically click a button to close the ad or swipe to navigate to the desired content. Broader message, exposure and memorization rate.
Banner Flow
DECEMBER 7, 2016
(This advertising trends article is now over a year old. If you would like to read our latest trends article click here.). As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you.
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Martech Series
NOVEMBER 1, 2022
Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels. “We’re
Ad Ops Hero
JANUARY 25, 2021
Online advertising metrics and KPIs are key essentials whether you are running a paid advertising or simply tracking the website metrics. Impression : It is the number of time ad is rendered or displayed on the web page. Advertising Metrics. Formula : CPC = Cost/Click.
Monetize More
OCTOBER 4, 2022
With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. Contextual Advertising. Native Advertising.
Kevel
SEPTEMBER 4, 2022
In this article, we explain the intricacies of digital advertising technology, giving a brief overview of how ad serving works, the history of ad tech, and key terms you should know. Programmatic: The use of automated technologies to buy and sell advertising. CPC: Cost-per-click.
Ad Wisey
MAY 13, 2022
Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products.
Digital Remedy
JANUARY 31, 2022
Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Podcasts are playing a huge role in the rise of digital audio advertising.
Single Grain
DECEMBER 24, 2019
Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. Click To Tweet.
AcuityAds
JUNE 7, 2018
This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform.
Monetize More
DECEMBER 28, 2022
This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. The display Lumascape is based on the supply chain model comprising of various parties. Display.
Ad Beat
JANUARY 1, 2020
Why does mobile advertising work for brands? A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. What’s next for mobile advertising?
Brid.tv
DECEMBER 20, 2022
Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? hide ] What Is In-App Advertising? How Does In-App Advertising Work? What Is In-App Advertising?
NewProgrammatic
OCTOBER 12, 2021
Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. Search advertising is often associated with Google Ads only. Some placements can be fixed, and some can be dynamically displayed based on the set targeting.
Lemonads
AUGUST 7, 2021
The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available.
Single Grain
NOVEMBER 6, 2019
In this guide, we’ll walk you through: What Google Analytics Can Be Used For (and why it's a content marketer's best friend!). It’s tough to dig through your Google Analytics account without getting distracted. Click Import from Gallery and browse through the Analytics Solutions Gallery. Then enter the specific amount of time that people need to spend on the site to qualify — either by hours, minutes or seconds — then click “Save.”. Bounce rate.
Clearcode
APRIL 26, 2022
The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. The main digital advertising mediums and channels.
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