blog why-is-viewability-important-for-publishers 
Automatad Inc.
APRIL 25, 2024
In this blog, you’ll learn the best practices to improve video ad performance and how to make the most out of them. Publishers can create video ad spaces on their websites and sell them to advertisers through various programmatic means or direct deals. Despite the complexity and investment cost, the spending on video ads surges yearly.
Automatad Inc.
JANUARY 23, 2024
This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand.
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Martech
SEPTEMBER 20, 2023
In a recent blog post , Golec admitted “consumer marketers have been using tracking pixels and cookies for years to monitor publisher brand safety, understand human vs. non-human traffic, and assess ad viewability.” ” The importance of being a third party. . “It connects with your CRM.
Martech
JANUARY 30, 2024
Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. The initial response I had was to raise concerns for why we shouldn’t do it or to delay it.” What could go wrong?
Monetize More
JUNE 8, 2022
If you’re a publisher, you may be wondering which metric is more important to track: revenue per mile (RPM) or revenue per session (RPS)? As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. Well, wonder no more! Definition. Related Read : [link].
Monetize More
JULY 19, 2022
This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Another advertising solution that publishers are adopting is a server to server header bidding auction. Stay tuned!
Automatad Inc.
DECEMBER 1, 2023
That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content. So, to get you started, this article will directly highlight different types of video ads, best practices, and the importance of using different ad formats. What Is Video Advertising?
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