Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it?

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Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us!

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Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

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InMobi

NOVEMBER 23, 2021

It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5 Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. This testing allowed publishers to increase their opt-ins over time.

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Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Supply-side platforms (SSPs) are indeed your money-making sidekick as a publisher. Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. This blog is the ultimate guide on supply-side platforms (SSPs).

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VideoWeek

FEBRUARY 17, 2023

Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. Over the past year, we’ve worked closely with the industry to gather feedback and begin testing these new technologies,” Google said in a blog post on Tuesday. Top Stories Warner Bros.

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VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. The Media Ratings Council (MRC) confirmed this week that its audit committee has voted to maintain its suspension of Nielsen’s accreditation. Top Stories.

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Automatad Inc.

FEBRUARY 1, 2024

Share Tweet Share Publishers work with all they have to increase the speed of their website. If you are an ad publisher, ads become one of the many elements you will need to take care of for your page speed and happy users. Above that, ad load speed is also interlocked with your ad revenue.

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Monetize More

OCTOBER 20, 2022

A leaderboard ad is one of the most popular and best-performing ad units available to publishers. It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Click Here To Enroll.

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Automatad Inc.

JANUARY 13, 2023

At the same time, publishers create content to meet the needs of these curious customers. This attention of the buyers gives both publishers and advertisers a chance to increase their revenue through ads. Here publishers are paid based on views and not based on clicks or conversions. CPM is one among them.

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VideoWeek

OCTOBER 20, 2023

In this week’s Week in Review: ProSieben announced a strategic overhaul, The Telegraph’s sales process kicks off, and M6 uses AI to explain its ad offering. There has been an unprecedented decline in the TV advertising market,” Habets told a press conference at MIPCOM.

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VideoWeek

JUNE 2, 2023

And significantly, the release of cheaper, ad-supported subscription tiers from Netflix and Disney+ clearly hasn’t been enough to prevent customers falling away. And significantly, the release of cheaper, ad-supported subscription tiers from Netflix and Disney+ clearly hasn’t been enough to prevent customers falling away.

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Brid.tv

MARCH 23, 2023

It’s not enough to just serve ads on your website and wait for the profit to flow in. To generate consistent revenue from ad monetization , publishers must regularly optimize their content and keep their website metrics on an upward trend. Even so, there are actions publishers can take to soften the blow to their profit.

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VideoWeek

SEPTEMBER 1, 2023

VAB Accuses Nielsen of Tipping Scales in Amazon’s Favour The Video Advertising Bureau (VAB) has asked Nielsen not to go ahead with plans to incorporate Amazon’s own data into its measurement of some of Amazon’s programming, saying that Nielsen risks tipping the scales in Amazon’s favour.

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Smart-Hub

OCTOBER 24, 2023

Monetization also allows publishers to provide free services to users and support inventory development. Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. This is necessary to provide privacy to users on the Internet.

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AdvertiseMint

OCTOBER 19, 2023

With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. It offers a snapshot of how compelling and actionable the ad content is to its viewers. ” 1.

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Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

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Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. At the same time, one of the important features of programmatic is the ability to optimize ad campaigns in real time across multiple parameters. This is not programmatic.

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VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent.

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