blog the-best-metaverse-platforms-for-advertisers 
Martech
SEPTEMBER 7, 2022
The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. Read next: How B2B marketers can leverage the metaverse.
All About Advertising Law
OCTOBER 24, 2022
At a Federal Trade Commission (FTC) event last week, Chair Lina Khan said children are more susceptible than adults to deceptive or harmful practices, especially those that blur the line between advertising and entertainment. Advertisers should use conspicuous disclosures in the same format or medium used (e.g., entertainment) content.
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Digiday
MAY 2, 2023
As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values.
Digiday
AUGUST 1, 2022
In the span of just a few days, Instagram rolled out, and rolled back, its most recent pivot-to-video strategy after pushback from major influencers, and even celebrities like Kim Kardashian, asking the Meta-owned platform to “Make Instagram Instagram again.” “Adapt or die, right? . “Adapt or die, right?”
VideoWeek
NOVEMBER 11, 2022
Coalition members are committed to establishing a common approach to carbon emissions in advertising, based on a proposed measurement framework released by GroupM back in July. Members will also commit to accurate, standardised emissions reporting by platforms, publishers, and media suppliers. The timing makes sense for Netflix.
NewProgrammatic
MARCH 29, 2022
From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.
VideoWeek
NOVEMBER 18, 2022
UK broadcaster Channel 4 announced on Thursday a new partnership with retail data business Nectar360, which will make Nectar’s shopper data available for targeting and measurement on Channel 4’s All 4 streaming platform. Nielsen’s MRC Accreditation Remains Suspended. Microsoft Brings Video Ads to Audience Network.
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