Automatad Inc.

NOVEMBER 20, 2023

This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can choose preferred deals. How Does Preferred Deal Work? What Is Preferred Deal? After negotiation, once both parties agree on the order terms, the deal is finalized.

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Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! It also provides automated tools to help app owners track how well their games are doing on this front, as well as offering detailed insights into gamers’ interests and popular gaming trends.

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InMobi

NOVEMBER 23, 2021

It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5 In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see. Apple’s iOS 14.5

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Monetize More

JULY 14, 2022

If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Keep reading to discover high-performing Vignette Ads format sizes you can work with. They are basically interstitial ads (full-page ads) in between page loads of a website or app. How do I create a Vignette Ad?

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Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! It also provides automated tools to help app owners track how well their games are doing on this front, as well as offering detailed insights into gamers’ interests and popular gaming trends.

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NewProgrammatic

MARCH 15, 2022

And at the same time, how search ads work allows users to quickly and effectively find what they are looking for. Search tiles are in fact static ad placements native to the website/app they’re featured in. How do Search Ads work? What are Search Ads?

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InMobi

DECEMBER 20, 2018

While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. In such a system, data on past creatives and past campaigns is crunched to determine precisely what would work for ongoing efforts.

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Monetize More

MAY 20, 2023

You can use Mentionable with every article you publish, and it also works with existing monetization methods, including display ads and affiliate links. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. Click here for more information.

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Monetize More

JUNE 27, 2022

Pubguru Dashboard : Sophisticated reporting for Ad operations & yield management including AI-powered header bidding, smart notifications, profit attribution reports, ad network reports, etc. We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports.

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Monetize More

JUNE 27, 2022

Pubguru Dashboard : Sophisticated reporting for Ad operations & yield management including AI-powered header bidding, smart notifications, profit attribution reports, ad network reports, etc. We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports.

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InMobi

APRIL 16, 2019

What do these specifications do, and how do they help programmatic advertisers? What is Sellers.json and How Does It Work? It also gives full transparency into all the intermediaries that participated in the selling of a bid request. Keep reading for more information. These aren’t the only benefits of sellers.json.

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InMobi

DECEMBER 17, 2018

This is especially the case in advertising, with brands increasingly pushing forward data-led mobile app campaigns. Our first post was on transparency , the second predictions post focused on OTT and our third post talked about in-app header bidding. Note: This is the fourth in our series on top trends for 2019.

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Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. The Moz Blog, Vogue.com, remezcla.com, instyle.com. There are many ways to monetize traffic online these days, but one of the most effective ways is through advertising.

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Lemonads

SEPTEMBER 18, 2020

AdsKeeper helps publishers monetize their ad inventory by displaying original content recommendations in the sidebar, meanwhile, it helps advertisers to acquire new audiences that perfectly match offers and works on a CPM basis, and has good advertisers throughout Europe! That’s how native advertising is done wrong!

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Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. But how do they do that exactly? In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business.

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Clearcode

JULY 24, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform that enables publishers to manage, sell, and optimize their available ad inventory on websites, mobile apps and other digital advertising channels. How Does a Supply-Side Platform (SSP) Work? How Does a Supply-Side Platform (SSP) Work?

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Lemonads

SEPTEMBER 10, 2020

Multiple advertising options Contextual ads Multiple opportunities (Web, Mobile, and App) Responsive inventory Real-time reporting system High rates Timely payments Best support Nativo Cons for Advertisers: Difficulty in using different fonts and colors; Creative takes time. No more searching and no more excuses ! ??

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Clearcode

JULY 13, 2023

SSPs are crucial for publishers, facilitating real-time bidding for display, mobile, and video ads, advancing ad targeting, maximizing revenue, and offering in-depth analytics. How Do an SSP and Ad Exchange Work? SSPs allow publishers to monetize their websites, apps, or other digital platforms.

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Monetize More

MAY 30, 2023

Whether you’re an app developer or a web publisher, our comprehensive guide will help you navigate the competitive landscape and make informed decisions to optimize your mobile advertising strategy. Connects to multiple demand partners and improves app performance. Supports video, connected TV (CTV), in-app, and display formats.

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InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. What kind of ad revenue are they seeing, and how does InMobi fit into broader app monetization strategies? This shows that monetizing apps through ads remains a great way to generate revenue.

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Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. So, in this article, we will understand how to make money from website traffic. Let’s figure out how online traffic monetization works. In general, monetization is a big deal.

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Smart-Hub

NOVEMBER 25, 2022

What is SSP and how does it work? On SSP the publisher can sell their inventory via direct deals with advertisers or through RTB auctions that work like this (in the nutshell) : Cookies and cookie sync are additional tool for targeting. The bid request that won, is sent to the DSPs. And what about your SmartHub?

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Smart-Hub

JANUARY 23, 2023

How programmatic ads work Programmatic ad buying is a general term that describes different technologies of algorithmic advertising buying. RTB stands for Real Time Bidding. But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. This is not programmatic.

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Smart-Hub

JANUARY 4, 2023

We’ll work side by side with you, constantly guiding you, advising you, and making sure your business grows. The main advantage of this platform is that it requires fewer resources to create and maintain its work. How is SmartHub useful for business? Who is SmartHub for, and what results does it bring to its clients?

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Automatad Inc.

FEBRUARY 9, 2023

Moreover, it guarantees the distribution of their articles on Facebook’s app with a loading speed four times faster than the normal mobile web. This blog post will delve into the reasons behind the decision, explore its impact on publishers, and look at alternative solutions. Let’s take a look at these reasons.

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Single Grain

SEPTEMBER 5, 2019

Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting. Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting. Does Retargeting Actually Work? They just wanted to check how much shipping would cost. They were just shopping around on their phone and wanted to save products for later.

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Clearcode

APRIL 26, 2022

This video is designed for anyone who has recently started working in the digital advertising industry and for those who want to learn more about digital advertising works. The video covers the follow topics: A run down on the key terms. A brief history of digital advertising — from the very first online ad to today.

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Single Grain

JULY 5, 2023

If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. And the key to getting the best responses is inputting the best ChatGPT prompts. Let’s begin! To jump straight to the marketing prompts, click here. What Are the Best Types of Questions to Ask ChatGPT?

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Monetize More

FEBRUARY 7, 2023

Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Pubguru Header Bidding utilizes the biggest ID systems in-market.

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Monetize More

JUNE 17, 2022

PubGuru Header Bidding. Pubguru Header Bidding utilizes the biggest ID systems in-market. Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. Distributed ID Systems.

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