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It’s time to prioritize customer experience in B2B

Martech

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. If you’re taking advantage of a service platform, it’s easy to manage live chat, and to quickly route leads/inquiries based on who is available. And why shouldn’t they?

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Dynaboard Raises $6.6 Million Seed to Scale Web App Development Platform

Martech Series

Dynaboard, makers of a new platform that provides the fastest way to build production-ready web applications, announced that it has received $6.6 This value proposition has clearly resonated with the platform’s earliest users. With the Dynaboard platform, you can build on top of all your existing data and services in a few clicks.

MarTech 84
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The year’s top 10 enterprise AI trends — so far

Ad Ops Hero

AI is now a board-level priority Last year, AI consisted of point solutions and niche applications that used ML to predict behaviors, find patterns, and spot anomalies in carefully curated data sets. AI and change management Change management has long been instrumental to the success of AI projects.

Finance 91
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How AI can help address the marketing ops talent shortage

Martech

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. It is a great tool to help you really focus and prioritize your CRM data. “It

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Paul Roetzer: Looking forward with AI

Martech

But our data, from our own research, shows that we’re largely still experimenting and trying to find the pilot use cases. They could be blogs, videos, podcasts or whatever. While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. A: Literacy.

SEO 82
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Forensiq Review : Top Fraud Detection Tool Reviews

Lemonads

Our Comprehensive Breakdown of Forensiq As we mentioned before, fraud analysis, detection, and protection platforms are being developed almost every day, but this doesn’t mean all of them to provide quality features. Acquired by Impact in 2016, the platform has remained one of the best anti-fraud tools for the digital marketing space.

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The WIR: BBC Goes Digital-First, Firework Raises $150 Million, and Video Continues to Drive European Ad Spend Growth

VideoWeek

In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. Top Stories. BBC Unveils Plans to Go Digital First. Shoppable Video Startup Firework Raises $150 million. Video Drives European Ad Spend Growth. European digital advertising grew 30.5

Ad Tech 59