Remove blog ad-tech-consolidation-whats-happening-and-how-publishers-can-keep-up
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What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing.

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Best Marketing Automation Tools: 25 Options to Grow your Business

AdvertiseMint

Marketing automation tools can take your digital marketing to the next level. But picking the right software can feel confusing with so many options out there. You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions.

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Best Guide to Display Lumascape [2023]

Monetize More

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. I’m sure you must have heard about the Display Luma.

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What Is Web 3.0? The Future of the Internet

Single Grain

In this article, we will discuss: What web 3.0 TABLE OF CONTENTS: ↓ What Is Web 3.0? How Does Web 3.0 What Is Web 3.0? It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure. Sound too good to be true?