InMobi

JULY 15, 2014

Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season. Geo fencing has been used successfully in campaigns for a couple years now, but only now are marketers realizing its full potential to drive retail traffic to their store and away from competitors.

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Banner Mobile Ads Rich Media ROI 52

InMobi

DECEMBER 30, 2013

The number of mobile phone subscribers is expected to outgrow the world’s population in the coming year and this is expected to impact business models, empower consumers, and improve collaboration and marketing. With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014.

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InMobi

FEBRUARY 13, 2013

How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. If ads were food, you would want to eat Interstitials.

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Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. We’re leaning in the concept that beauty is really in the eye of the beholder (the user), alongside creating ads based on machine learning Dynamic Content Optimization (DCO) techniques. .

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Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. of Google’s revenue comes from pay-per-click ads.

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Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. These ads also help to bypass ad-blocking software.

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient. It works much like financial markets, with transactions happening in milliseconds as soon as someone lands on a webpage.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

InMobi

DECEMBER 14, 2015

By now you’ve heard of iOS9’s launch of content blocking technology ( here , here and here ), and the catastrophic doom that will beset any company involved in ad-based monetization in any capacity. Could Apple build something that would potentially destroy a $32 billion burgeoning mobile ad business?

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Native Advertising Ad Tech Banner Mobile Ads 52

Clearcode

APRIL 26, 2022

If you have any questions about programmatic advertising or AdTech, then feel free to get in contact with us here. Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. In today’s video, I’m going to be explaining the complicated world of AdTech and programmatic advertising. Introduction.

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InMobi

APRIL 29, 2014

Improving the user experience for mobile ads is one of them. Late last year we took an ambitious goal of improving the ad experience on mobile devices by 10X. The march towards that goal started with a committed effort to build the most advanced native advertising platform in the market.

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Native Advertising Advertising Banner Mobile Ads 52

Single Grain

JUNE 16, 2023

If so, you will need to have a better understanding of the different types of online advertising to attract the right consumers and convert leads. From native to display ads, this article will break down the different types of online advertising you may wish to consider for your marketing plan.

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Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

JULY 2, 2019

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Retargeting Native Advertising Conversion Rate Conversion 75