Monetize More

MAY 23, 2023

This can be especially effective if the ad is relevant to the game’s content. For example, a car manufacturer may choose to advertise in a racing game. For instance, offering players the ability to watch video ads in exchange for in-game currency can provide a lucrative revenue stream while enhancing player engagement.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 In that sense, Samsung is similar to its fiercest rival in the global smartphone market, Apple, which spent two-thirds of its colossal $775 million US display ad budget for 2023 on YouTube ads. million), Google DV360 ($3.2

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Smart-Hub

JANUARY 4, 2023

What is a White Label ad exchange? White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. VAST is a template for displaying video ads. However, on our platform, you can use it for serving audio ads as well.

Banner 40

Banner Pop-Up Ad Exchange Video Ads 40

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Single Grain

JANUARY 3, 2024

Here’s a breakdown of the main types of ads best suited for each stage: Awareness: Display Ads : Visual ads on websites or social media platforms that introduce your brand or product. Video Ads : Engaging video content on platforms like YouTube to capture attention and build brand awareness.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Smart-Hub

OCTOBER 15, 2023

Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected. White labeling isn’t only about faster time to market and a chance to focus on your business’s core tasks.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Single Grain

APRIL 28, 2020

One of the most brilliant marketing strategies of 2020 is Anheuser-Busch ’s pivot from brewing beer to manufacturing hand sanitizer during the Coronavirus pandemic: We have a long history of supporting our communities and employees – this time is no different. 3) Anheuser-Busch. pic.twitter.com/nqImcE5WJP.

Marketing 141

Marketing Audience Media ROI 141

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52