Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?
Ad Beat
MARCH 6, 2024
It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 In that sense, Samsung is similar to its fiercest rival in the global smartphone market, Apple, which spent two-thirds of its colossal $775 million US display ad budget for 2023 on YouTube ads. million impressions).
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