How to Determine Your Ad Platform’s Pricing Model and Rates
Kevel
MARCH 28, 2022
Do you charge for clicks or for impressions? Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand). And if you’re setting them, what prices make sense?
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