Banner Conversion Education Retargeting 
Automatad Inc.
MAY 8, 2024
Share Tweet Share Banner blindness is the silent killer of publisher revenue. They completely miss that strategically placed banner ad you spent hours optimizing. This phenomenon, where users subconsciously or purposefully ignore display ads, is called banner blindness. Why Should Banner Blindness Matter to You?
Martech
JANUARY 30, 2024
That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” You’re thinking more about your directly owned and operated property, tracking attribution, retargeting capabilities.
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Martech
MARCH 2, 2022
No banner ads with pesky redirects. The chance of the user biting on an email cadence, picking up calls, or clicking on retargeting ads diminishes every minute that a salesperson is not in contact. ??. If you are able to activate direct engagement in conversation, traditional marketing funnels and intent data can be bypassed.
MNTN
SEPTEMBER 17, 2022
If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go so far when appealing to ideal customers, aka students. Via CTV advertising, you can track key metrics like cost per acquisition (CPA) and conversion rates.
MNTN
SEPTEMBER 27, 2023
A sales funnel — broad on top, narrow at the bottom — represents how your broad pool of potential customers narrows to a few actual conversions. But by visualizing the sales funnel and its stages, your task of maximizing conversions and inspecting each stage for “leaks” is that much easier.
MNTN
SEPTEMBER 16, 2022
If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go so far when appealing to ideal customers, aka students. In order to stand out among the crowd (there are currently ~4000 colleges and universities in the U.S.),
MNTN
FEBRUARY 6, 2024
You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.
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