InMobi

FEBRUARY 13, 2013

In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. Interstitials are good all around: higher returns for the publisher, higher ROI for the advertiser, and more attention from the user. Interstitials also occupy about 10x more space than banner ads.

Real Estate 40

Real Estate Banner Food Mobile Ads 40

InMobi

JULY 24, 2013

Optimal tablet usage generates 3x higher CTRs and conversion rates than smartphones. With up to 4x more real estate available on tablets, advertisers have the opportunity of showing bigger ads that attract more attention thereby generating more clicks.

Advertising 40

Advertising Rich Media Real Estate Banner 40

InMobi

JULY 3, 2013

On an average, tablets offer upto 4X more real estate than smartphones and this meaty proposition takes advertising to a different level altogether. Figure 2: CTR and Conversion Rate comparison for smartphones and tablets.(1) Figure 3: Post click actions of tablet users.(2)

Real Estate 40

Real Estate Rich Media ROI Entertainment 40

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. And it goes further than just higher top-line conversion rates: If consumers are happy with items they’ve purchased, they are less likely to make returns, which helps retailers improve their bottom lines.

Marketing 69

Marketing Retail Ad Targeting Conversion 69