InMobi

DECEMBER 24, 2014

Video will become the largest driver of global mobile traffic by 2017. Nearly 40% of YouTube video views are on mobile. Propelled by large screen smartphones and fast data connections, video mobile consumption has increased dramatically in recent times. Marketers will spend over $1.4

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

CPM 52

CPM CPC Advertising Banner 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Here’s how publishers can maximize their Q4 revenue. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. Video Ad Units.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? But, as the number of apps (and brands investing in digital advertising) rose, these one-on-one deals no longer made sense. So, who’s now involved in getting an ad to appear in an app?

Advertising 52

Advertising Ad network Ad Ops Banner 52

InMobi

AUGUST 2, 2021

Many mobile game developers and publishers monetize their creations by allowing in-app advertising within the game, but should brands and agencies advertise on mobile games? As we have seen, the ad experience offered by mobile gaming apps is unparalleled, making it an ideal opportunity for advertisers of all stripes.

Advertising 52

Advertising Click Through Rate Audience Entertainment 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. What kind of creatives work best on the mobile device?

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

Clearcode

JANUARY 31, 2023

By publishing and distributing the updated IIG measurement standards, member companies on the IAB Games and Esports Board, i.e., leaders of the IIG project, want to enable marketers to leverage market opportunities. The gaming market brings new opportunities for ad buyers. Banner (web-based) ads.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Smart-Hub

NOVEMBER 1, 2023

Have you noticed how many times a day you usually go online? It’s unlikely that you can count this simple – today, people spend more than 4 hours on the Internet: scrolling through social networks, reading articles on various sites, and watching videos on YouTube. And each of these media actually has ads built into them.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Monetize More

JUNE 1, 2023

Are you looking to monetize your website or app and earn some extra income? Ad networks can offer a lucrative revenue stream for content creators and app developers. Understanding Ad Networks and Monetization What is an Ad Network? Understanding Ad Networks and Monetization What is an Ad Network?

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Connects to multiple demand partners and improves app performance.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

SEPTEMBER 30, 2022

Your app is brilliant. It’s exactly what people have been waiting for, and everyone is going nuts over the revolutionary new features you’ve added. When it comes to app monetization, advertising has maximum potential when it comes to revenue generation. Now, you’re trying to find the best way to monetize it.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

SEPTEMBER 5, 2019

This guide shares everything you need to know about Facebook retargeting — including the reasons you should run this type of advertising campaign and the step-by-step guide you’ll need to create your own. Click here to download it for free right now! Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting.

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Retargeting Conversion Audience Banner 110

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Work With Us What Is Native Advertising? Why does it work to build brand awareness?

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

NewProgrammatic

OCTOBER 12, 2021

And although the search market is indeed dominated by Google, it’s still a form of digital advertising enabled by various search engines. Search Autocomplete Ads. The first type of search ad we want to discuss today is one of the aforementioned alternatives — that is Search Autocomplete ads. Search Ad Tiles.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. How Are These Benefits of Advertising Online Useful for Your Brand? That’s right.

Advertising 52

Advertising Retargeting Impressions CPC 52

AdvertiseMint

NOVEMBER 3, 2023

This often includes strategy development, keyword research, ad creation, campaign setup, performance analysis, optimization, and continuous testing to ensure ads reach the desired audience at the lowest possible cost while achieving set objectives. From Amazon PPC ads to basic search engine ads, the variety is vast.

SEO 40

SEO Click Through Rate CPM ROI 40

Single Grain

OCTOBER 2, 2019

Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. Get A Free Consultation.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Click here to download your free guide right now!

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory.

Ad network 98

Ad network Conversion CPC CPM 98