the-mobile-consumer-is-the-consumer 
MobileAds
JANUARY 20, 2021
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Global mobile data traffic grew nearly 70%. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Interstitial Ads.
InMobi
SEPTEMBER 13, 2018
Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.
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Digital Turbine
JULY 28, 2022
Having established its presence in India 70 years ago, Johnson & Johnson (J&J) has always maintained a strong level of brand trust among Indian consumers across a wide range of product segments. J&J knew that it had to communicate transparently and assure consumers of the safety and efficacy of Johnson’s Baby.
Digital Turbine
NOVEMBER 21, 2023
YoY until 2030, mostly through digital sales, a stunning number in this climate. YoY until 2030, mostly through digital sales, a stunning number in this climate. What does the app developer and ad monetization landscape in APAC look like? What does the app developer and ad monetization landscape in APAC look like?
InMobi
JANUARY 23, 2022
Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. In the U.S.,
InMobi
DECEMBER 13, 2019
The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,
InMobi
MAY 21, 2019
To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. Time spent on mobile websites? Roughly half of all smartphone owners don’t conduct mobile searches.
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