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How to protect your marketing survey against AI bot attacks

Martech

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect skewing research results, inflating metrics and wasting marketing budgets. Dig deeper: How to make the most of your market research data How did we detect them?

Marketing 110
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AI-powered martech news and releases: March 13

Martech

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. Typeface released a Marketing AI Platform featuring Brand Hub, Arc Agents, and Spaces. Email: Business email address Sign me up! Processing.

MarTech 102
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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). When users are exposed to the same ad multiple times, they tend to ignore it, leading to a phenomenon known as banner blindness.

CPC 244
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Getting back to basics: Marketing ROI

Martech

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

ROI 129
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The Complete Guide to Twitch Advertising

AdvertiseMint

Display ads** are non-intrusive banners that appear on stream pages, ideal for raising brand awareness. Lastly, **sponsorships** allow brands to partner with streamers, integrating products or services into the content, which can resonate well due to the authentic nature of influencer marketing.

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Bloomreach Empowers Marketers to Uncover Revenue Opportunities Missed by A/B Testing with the Launch of Contextual Personalization

Martech Series

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

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How to Target Your Mobile Users with Push Notifications

Single Grain

Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.