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Digital video ad spend sees 16% increase this year

Martech

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. This makes it hard for buyers to understand placement, viewability and guarantees. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts.

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Winning the Battle for Audience Attention

Basis

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

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Are you ready for retail media advertising? What you need to know in 2025

illumin

As online shopping and e-commerce continue their dominance, retailers are using their growing digital channels to further connect and engage with target audiences. Audiences may or may not have also interacted with retailers in person. Certain platforms may also only report on viewable impressions.

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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

A mix of how-to guides, news segments, product demos, and user-generated content (UGC) can keep your library fresh and appealing to different audiences. Variety drives value both for your audience and your advertising partners. One of the key factors impacting viewability is ad placement. No content? No problem.

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Data collaboration improves ad metrics for Canada’s VIA Rail

Martech

A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. greater reach than addressing a general travel audience. The cost per viewable impression was 1.5X The statistics. more efficient.

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Why Attention Metrics Are Showing Up In The Financial Times’ RFPs

Ad Monsters

As viewability and click-through rates lose credibility as metrics, predictive attention is emerging as a signal of quality. Publishers like the Financial Times are already seeing it show up in RFPsa sign it could become the next viewability benchmark. Viewability just means an ad appeared on screen, not that anyone looked at it.

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CTV Measurement: 8 Metrics & KPIs to Track Success

MNTN

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior.