Martech

AUGUST 5, 2024

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. Prioritize quality over quantity Gain deeper insights from publishers about user engagement instead of merely focusing on reaching a large audience.

Marketing

MNTN

JANUARY 10, 2025

High viewability : Ads are unskippable and can be seen in full-screen mode, resulting in higher viewability rates compared to other forms of digital advertising. Cost-effective : CTV and OTT advertising are often more cost-effective than traditional TV advertising, as they can reach the same audience for a lower cost.

Advertising

Adweek

JUNE 11, 2025

These include viewability measurement to determine that ads were able to be seen by a real person, fraud verification to mitigate invalid traffic, tools for ensuring ads run in the geographic location they’re intended to, and near real-time insights on attention and engagement.

Viewability

Ad Monsters

NOVEMBER 6, 2024

With CTV rapidly evolving as a major advertising channel, brand safety requirements have deepened, making verification, viewability, and contextual safety essential priorities. “Most companies check boxes for brand safety, viewability, and verification, but we wanted to go deeper.”

Viewability

PubMatic

NOVEMBER 1, 2024

Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. Ad buyers want performance from their ads – any format, any device.

Header Bidding

Playwire

APRIL 10, 2025

Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating (..)

CPM

YieldBird

JULY 1, 2025

In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces (PMPs)-and enhancing it with audience data to create more valuable offerings for advertisers. Previously, advertisers mostly applied audience data through DSPs. Why is Curation Gaining Momentum?

Cookies

Basis

JULY 21, 2025

From widespread bot traffic , heightened brand safety concerns , and the proliferation of made-for-advertising (MFA) sites to economic pressures and shifting audience signals , industry challenges are creating considerable stress for marketing teams. CMOs are under heightened pressure to defend budgets to skeptical stakeholders.

ROI

Ad Monsters

DECEMBER 17, 2024

Measurement: A Shift Toward Attention and Engagement Metrics The coming year will see a shift in programmatic advertising measurement, moving beyond basic viewability to prioritize metrics that reflect authentic user engagement, such as attention and interaction.

Marketing

VideoWeek

NOVEMBER 6, 2024

The report also identified the key drivers for programmatic adoption, with 38 percent of advertisers citing the ability to discover audiences, and 33 percent of agencies claiming cost efficiencies. The use of first-party data is therefore on the rise on both the advertiser and agency front, although down slightly from 2023 levels.

Media

Digiday

JUNE 3, 2025

As podcasting evolves from an audio medium into a video medium , brands are increasingly viewing the format as premium , complete with high viewability, strong engagement and audience quality. In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers.

Viewability

OpenX

JULY 8, 2025

Picture this: Your marketing team is tasked with growing your brand’s reach and revenue, despite a shrinking pool of audience signals. Unleashing smarter, more efficient campaigns With this integration, you gain: Unlimited contextual audience creation , leveraging real-time AI analysis of content.

Viewability

Digital Remedy

JUNE 24, 2025

They’re selective in what they make available to ensure brand safety, viewability, and audience alignment remain uncompromised. Supply-agnostic partners pride themselves on curating premium inventory from top-tier publishers, CTV providers, and vetted programmatic exchanges.

Viewability

Martech

JUNE 13, 2025

Human-viewable content. These tools aim to understand each persona’s intent, analyze relevant data, and personalize results based on user input. Because search and generative tools work differently, marketers must rethink digital visibility and shift from an SEO mindset to a generative search optimization mindset.

SEO

PubMatic

MAY 14, 2025

We expect this momentum to continue as we bring high-quality inventory to our agency partners looking to connect with engaged app audiences. Metrics like viewability and access to first-party data are now table stakes, yet theyre still not consistently made available to buyers. Of course, this education needs to go both ways.

Education

Marketing Dive

JULY 2, 2025

The launch of the solution marks an expanded partnership between Snap and DoubleVerify, which already offers fraud, brand suitability and viewability measurement on Snapchat. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details. © 2025 TechTarget, Inc.

Cookies

Monetize More

JUNE 3, 2025

⏱️ Pages loading >3s see 53% lower ad viewability. Edge CDN Delivery Near-zero latency for global audiences. CTR 20–22% 26–30% +40% Ad Viewability 93–94% 95–96% +3% “Page RPM nearly tripled, and revenue jumped over 3x. Enter PubGuru Lightning Script 6.0, 📉 Every 100ms delay slashes revenue by 1%. The result?

Viewability

Ad Monsters

JULY 25, 2025

million seed extension to further build out its AI-driven audience monetization tools, which help publishers package and activate first-party data. The additional funds will go to building tools that support RevOps professionals’ ability to build audiences, create transparency in data curation and offer robust measurement capabilities.

Viewability

Playwire

APRIL 3, 2025

RPM data should directly inform business decisions about content investment, platform optimization, and audience development RPM works best when balanced with user-focused metrics like retention and engagement to ensure sustainable growth

Impressions

Monetize More

MAY 9, 2025

Bing network’s advertiser base, or face limitations if their audience isn’t predominantly from specific Tier-1 GEOs. This platform provides advanced analytics and reporting capabilities, innovative ad refresh technology, dynamic floors, and ad optimization automation to maximize viewability and revenue.

Header Bidding

Basis

NOVEMBER 12, 2024

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression. Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. Weather signals : Target ads based on local weather.

Advertising

Monetize More

MAY 7, 2025

Mediavine Feature MonetizeMore Monumetric Mediavine Minimum Traffic Requirement Pageviews don’t matter if you’re making atleast $1000 per month.

Header Bidding

Monetize More

MAY 16, 2025

While the rest of the industry was still obsessing over impressions, viewability metrics, and cookie deprecation strategies, Microsoft had already moved on to potentially more lucrative: capturing user intent within its ecosystem. The contrast couldn’t be starker. What is Agentic Advertising?

Advertising

PubMatic

APRIL 10, 2025

We add meaningful signalslike viewability, audience insights from over 100+ data and commerce partners, and bidstream datato inventory from our network of 1,800+ publishers, creating unique curated packages that can improve ROI and outperform standard demand-side merchandising approaches.

Video Ads

PubMatic

MAY 5, 2025

Our Connect platform enhances this approach by letting buyers access curated inventory enriched with 190 valuable data sets, including first-party and commerce-driven audience segments, directly at the publisher level. Optimize Smarter with Advanced Bidding Strategies Not all impressions, or audiences, are created equal. The result?

ROI

YieldBird

JANUARY 22, 2025

Now we can use all the audiences and the data we have built, even though the ,,cookieless is not coming yet, but it will eventually show up. This approach will drive greater audience engagement. Viewability is important, will be important, but probably not enough.

Advertising

VideoWeek

NOVEMBER 8, 2024

The Independent’s Video Investment Fuels Major US Growth UK-based news publication The Independent says its strong growth in America means it is now has the largest US audience of any UK-board newspaper. Audience data from ComScore cited by The Independent said its US audience has reached 41.4 Read more on VideoWeek.

Ad Tech

AdExchanger

NOVEMBER 19, 2024

The IAB Tech Lab has rolled out Seller Defined Audiences and the Data Transparency Standard. Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally address the issues curation attempts to solve already exist.

Audience

VideoWeek

NOVEMBER 15, 2024

” Skyrise Offers Media Emissions Measurement Via Cedara Skyrise, an audience data firm, has announced a partnership with carbon intelligence platform Cedara to offer media emissions measurement to Skyrise’s advertising clients. All in all, we are providing powerful tools to monetise at scale in today’s complex ID ecosystem.”

Ad Tech

AdExchanger

FEBRUARY 3, 2025

An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industrys sharpest minds are claiming that we are entering the Outcomes Era.

Advertising

VideoWeek

JULY 11, 2025

Meta is required to implement interim measures, including updating its governance of access to viewability and brand safety partnerships. The move continues the UK broadcaster’s strategy of distributing programming on YouTube to expand its audience, having also launched the digital brand Channel 4.0 percent YoY growth. “Of

Non-Profit

Ad Monsters

MAY 18, 2022

If you want to get a message out there, video is the way to go and without viewability you’ll have no audience. In the new eBook “ The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue ,” Ex.co Why Is Viewability Important? Video Is the Future.

Viewability

Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability. How to Optimize Ad Viewability in Mobile Apps?

Viewability

Martech Series

JULY 13, 2022

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced findings from a Banana Boat campaign to test performance and scale of programmatic audience targeting across environments both with and without third-party cookies. Beat viewability benchmark by 34%.

Viewability

Martech Series

NOVEMBER 30, 2022

With the help of long-standing DMP and data partner Lotame to test high-quality audiences in the first universal ID campaign in Colombia, cookieless targeting via Panorama ID was successful, even delivering metrics across the board that overperformed cookies. More viewable impressions across devices (76%).

Viewability

Martech Series

OCTOBER 19, 2022

Ad Fontes Media has today announced that audience reach data from Comscore?(NASDAQ: Ad Fontes Media has today announced that audience reach data from Comscore?(NASDAQ: This data is viewable in a limited version on Ad Fontes’ public Interactive Media Bias Chart.

Audience

Martech

OCTOBER 15, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combating ad fraud, launched Custom Contextual targeting for its DV Publisher Suite this week. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. Read more here.

Audience