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Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

These include viewability measurement to determine that ads were able to be seen by a real person, fraud verification to mitigate invalid traffic, tools for ensuring ads run in the geographic location they’re intended to, and near real-time insights on attention and engagement.

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Maximize Your Holiday Ad Revenue: Top Tips for Publishers

PubMatic

Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. Ad buyers want performance from their ads – any format, any device.

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Digital video ad spend sees 16% increase this year

Martech

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. This makes it hard for buyers to understand placement, viewability and guarantees. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts.

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Video, Viewability & “The Periodic Table of Video Engagement”

Ad Monsters

If you want to get a message out there, video is the way to go and without viewability you’ll have no audience. In the new eBook “ The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue ,” Ex.co Why Is Viewability Important? Video Is the Future.

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Why Attention Metrics Are Showing Up In The Financial Times’ RFPs

Ad Monsters

As viewability and click-through rates lose credibility as metrics, predictive attention is emerging as a signal of quality. Publishers like the Financial Times are already seeing it show up in RFPsa sign it could become the next viewability benchmark. Viewability just means an ad appeared on screen, not that anyone looked at it.

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Winning the Battle for Audience Attention

Basis

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

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How to 10X Mobile Ad Viewability: Fix these mistakes NOW!

Monetize More

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability. How to Optimize Ad Viewability in Mobile Apps?