Digital video ad spend sees 16% increase this year
Martech
JULY 16, 2024
Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. This makes it hard for buyers to understand placement, viewability and guarantees. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts.
Let's personalize your content