Brid.tv

MARCH 12, 2025

A mix of how-to guides, news segments, product demos, and user-generated content (UGC) can keep your library fresh and appealing to different audiences. Variety drives value both for your audience and your advertising partners. One of the key factors impacting viewability is ad placement. No content? No problem.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Martech Series

JULY 13, 2022

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced findings from a Banana Boat campaign to test performance and scale of programmatic audience targeting across environments both with and without third-party cookies. Beat viewability benchmark by 34%.

Viewability 98

Viewability Cookies A/B Testing Audience 98

Martech

AUGUST 5, 2024

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. Prioritize quality over quantity Gain deeper insights from publishers about user engagement instead of merely focusing on reaching a large audience.

Marketing 121

Marketing Demand Side Platform Audience Impressions 121

Martech Series

NOVEMBER 30, 2022

With the help of long-standing DMP and data partner Lotame to test high-quality audiences in the first universal ID campaign in Colombia, cookieless targeting via Panorama ID was successful, even delivering metrics across the board that overperformed cookies. More viewable impressions across devices (76%).

Viewability 98

Viewability Impressions Cookies MarTech 98

Playwire

APRIL 10, 2025

Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating (..)

CPM 52

CPM Header Bidding Viewability Impressions 52

Martech

SEPTEMBER 24, 2024

A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. greater reach than addressing a general travel audience. The cost per viewable impression was 1.5X The statistics. more efficient.

Viewability 66

Viewability Impressions Audience MarTech 66

MNTN

NOVEMBER 1, 2024

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Ad Monsters

DECEMBER 17, 2024

Measurement: A Shift Toward Attention and Engagement Metrics The coming year will see a shift in programmatic advertising measurement, moving beyond basic viewability to prioritize metrics that reflect authentic user engagement, such as attention and interaction.

Marketing 98

Marketing Viewability Cookies Ad Targeting 98

Martech Series

OCTOBER 19, 2022

Ad Fontes Media has today announced that audience reach data from Comscore?(NASDAQ: Ad Fontes Media has today announced that audience reach data from Comscore?(NASDAQ: This data is viewable in a limited version on Ad Fontes’ public Interactive Media Bias Chart.

Audience 98

Audience Media Viewability MarTech 98

Ad Monsters

NOVEMBER 6, 2024

With CTV rapidly evolving as a major advertising channel, brand safety requirements have deepened, making verification, viewability, and contextual safety essential priorities. “Most companies check boxes for brand safety, viewability, and verification, but we wanted to go deeper.”

Viewability 102

Viewability Advertising Marketing Audience 102

PubMatic

MAY 24, 2022

Today, PubMatic is launching Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. Through Connect, buyers can: Onboard your own CRM data to build first-party audience planning and activation strategies. Leverage PubMatic’s 30+ DMP, DSP.

Audience 95

Audience Media Viewability Cookies 95

The Ad Tech Blog

JULY 10, 2024

Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

OCTOBER 15, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combating ad fraud, launched Custom Contextual targeting for its DV Publisher Suite this week. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. Read more here.

Audience 106

Audience Cookies Machine Learning Viewability 106

illumin

DECEMBER 9, 2024

As online shopping and e-commerce continue their dominance, retailers are using their growing digital channels to further connect and engage with target audiences. Audiences may or may not have also interacted with retailers in person. Certain platforms may also only report on viewable impressions.

Retail 52

Retail Media Advertising Viewability 52

OpenX

MAY 8, 2024

Attention isn’t just a viewability metric but rather a valuable cookieless solution. Viewability is table stakes; it creates an opportunity to be noticed. Over time, incentives and technology have transformed the valuable currency of viewability into a specification that can be gamed by the unscrupulous.

Viewability 128

Viewability Audience Cookies Conversion 128

YieldBird

JULY 1, 2025

In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces (PMPs)-and enhancing it with audience data to create more valuable offerings for advertisers. Previously, advertisers mostly applied audience data through DSPs. Why is Curation Gaining Momentum?

Cookies 52

Cookies Advertising Demand Side Platform Audience 52

Martech

SEPTEMBER 7, 2022

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Measurement standards. Get MarTech!

Viewability 129

Viewability Impressions MarTech Advertising 129

OpenX

JULY 8, 2025

Picture this: Your marketing team is tasked with growing your brand’s reach and revenue, despite a shrinking pool of audience signals. Unleashing smarter, more efficient campaigns With this integration, you gain: Unlimited contextual audience creation , leveraging real-time AI analysis of content.

Viewability 52

Viewability ROI Cookies Impressions 52

VideoWeek

OCTOBER 18, 2023

This approach led to several negative outcomes, such as oversaturation of ads on web pages and in apps, as well as intrusive formats, as publishers rushed to satisfy buyers’ viewability demands. In the race to secure more impressions, the digital advertising industry has pumped an enormous amount of carbon into the Earth’s atmosphere.

Viewability 122

Viewability Advertising Impressions Media 122

PubMatic

MAY 14, 2025

We expect this momentum to continue as we bring high-quality inventory to our agency partners looking to connect with engaged app audiences. Metrics like viewability and access to first-party data are now table stakes, yet theyre still not consistently made available to buyers. Of course, this education needs to go both ways.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

Digiday

JUNE 3, 2025

As podcasting evolves from an audio medium into a video medium , brands are increasingly viewing the format as premium , complete with high viewability, strong engagement and audience quality. In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers.

Viewability 54

Viewability Media Audience Advertising 54

MNTN

JANUARY 10, 2025

High viewability : Ads are unskippable and can be seen in full-screen mode, resulting in higher viewability rates compared to other forms of digital advertising. Cost-effective : CTV and OTT advertising are often more cost-effective than traditional TV advertising, as they can reach the same audience for a lower cost.

Advertising 52

Advertising Viewability Retargeting Audience 52

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Why we care.

Viewability 110

Viewability Impressions Entertainment Audience 110

Playwire

APRIL 3, 2025

RPM data should directly inform business decisions about content investment, platform optimization, and audience development RPM works best when balanced with user-focused metrics like retention and engagement to ensure sustainable growth

Impressions 52

Impressions Header Bidding Viewability Audience 52

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability? How is it measured?

Viewability 52

Viewability Banner Impressions Video Ads 52

AdExchanger

AUGUST 3, 2022

But traditional panel-based measurement is far from the only culprit – issues with ad fraud, viewability and audience identification are more prevalent on streaming. Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up.

Viewability 107

Viewability Audience Media 107

Monetize More

JUNE 3, 2025

⏱️ Pages loading >3s see 53% lower ad viewability. Edge CDN Delivery Near-zero latency for global audiences. CTR 20–22% 26–30% +40% Ad Viewability 93–94% 95–96% +3% “Page RPM nearly tripled, and revenue jumped over 3x. Enter PubGuru Lightning Script 6.0, 📉 Every 100ms delay slashes revenue by 1%. The result?

Viewability 52

Viewability Ad Ops SEO Ad Tech 52

AdExchanger

NOVEMBER 19, 2024

The IAB Tech Lab has rolled out Seller Defined Audiences and the Data Transparency Standard. Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally address the issues curation attempts to solve already exist.

Audience 111

Audience Advertising Viewability 111

VideoWeek

JULY 21, 2022

The implicit assumption is that if you reach a large audience, a good portion of that audience will pay attention to the ad. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. . BuzzFeed is one example.

Viewability 122

Viewability Agency Impressions Clickbait 122

Martech Series

FEBRUARY 17, 2023

Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage. And even when an ad is viewable, there’s still a chance it won’t engage the user – depending on a whole host of factors such as time of day, position on screen, creative format, or contextual relevance.

Viewability 109

Viewability Advertising Impressions Brand Awareness 109

Martech Series

JANUARY 9, 2023

Start.io, the leading mobile marketing and audience platform, announced a full implementation of Pixalate Analytics and MRT solutions for prevention of digital ad fraud, specifically in mobile app environments. Marketing Technology News: The Benefits of PR in Modern Day Marketing. ensure that all inventory is legitimate.

Viewability 97

Viewability Impressions MarTech Audience 97

Digital Remedy

JUNE 24, 2025

They’re selective in what they make available to ensure brand safety, viewability, and audience alignment remain uncompromised. Supply-agnostic partners pride themselves on curating premium inventory from top-tier publishers, CTV providers, and vetted programmatic exchanges.

Viewability 66

Viewability Agency Cookies Media 66

VideoWeek

NOVEMBER 6, 2024

The report also identified the key drivers for programmatic adoption, with 38 percent of advertisers citing the ability to discover audiences, and 33 percent of agencies claiming cost efficiencies. The use of first-party data is therefore on the rise on both the advertiser and agency front, although down slightly from 2023 levels.

Media 59

Media Cookies Agency Viewability 59

Ad Monsters

DECEMBER 13, 2022

Viewability and Brand Safety: The Effect of Companion KPIs . KPIs like viewability and brand safety might not require an ID for measurement purposes, but they are often linked to a KPI impacted by ID changes. . For instance, marketers focused on viewability usually have one other companion KPI, such as attention or reach.

Viewability 102

Viewability Advertising Impressions Cookies 102

Martech

FEBRUARY 8, 2024

With the AR ad market growing at the rate projected, an early attempt to make clear what deliverability, viewability, engagement and performance mean can only be welcome. Viewability. User attribution and audience. .” The guidelines are subject to public review and comment until March 9, 2024. Why we care. Invalid traffic.

Viewability 113

Viewability MarTech Impressions Advertising 113

Martech

SEPTEMBER 13, 2023

Brands and agencies can use Commerce Max to find audiences on retail sites and extend those audiences offsite. Criteo’s partnership with Integral Ad Science means that brands and agencies can measure viewability and invalid traffic on a retailer’s site across ad formats.

Retail 127

Retail Media Demand Side Platform Viewability 127

Monetize More

MAY 9, 2025

Bing network’s advertiser base, or face limitations if their audience isn’t predominantly from specific Tier-1 GEOs. This platform provides advanced analytics and reporting capabilities, innovative ad refresh technology, dynamic floors, and ad optimization automation to maximize viewability and revenue.

Header Bidding 52

Header Bidding Viewability A/B Testing Ad network 52