Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. They provide data on whether the audience has interacted with the ad or had its impact on them. You certainly know that moving forward, media buyers may prefer ad inventories with high attention.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. While mid-core and strategy games attract a predominantly male audience, the gender split for casual gaming is nearly even.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

InMobi

MAY 4, 2020

In-app video advertising can truly captivate audiences at every stage of their journey. Programmatic advertising makes it easier to reach the target audience at scale, as opposed to working with each app to place ads. Another important facet of video programmatic advertising is its viewability.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

InMobi

JANUARY 23, 2022

Even without individual identifiers like the IDFA, it’s still possible to target and reach the right audiences as well as measure mobile advertising performance effectively. Options like on-device targeting (in which data never leaves the device) enable advertisers to reach highly targeted mobile audiences even without device IDs.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Automatad Inc.

JANUARY 26, 2023

Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Similarly, interactive ad formats, such as expandable or rich media ads, can generate more revenue per thousand views than static display ads. You will also need to take care of ad viewability. How to do so?

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Ad Ops Hero

JANUARY 25, 2021

The Digital Ad Operations includes display (banner and rich media ads), video ads, text ads, search ads, mobile advertising and many more. Thus, Ad Ops team and advertiser will decide the when to serve the ads to reach their targeted audience and settings will be updated accordingly.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Smart-Hub

MARCH 19, 2024

Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Display ads can also be an effective solution if it is essential to target a niche audience. Driving high-quality traffic, educating the audience, and gaining their trust.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. These ads can be displayed on various digital platforms such as social media, YouTube, or websites. Non-linear video ads can be served as static image ads, interactive rich-media ads, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

InMobi

OCTOBER 7, 2019

How can they provide their message to the right audience and deliver a great brand experience? In fact, both Lenovo and Cars.com have used consumer surveys pushed out through apps to gain a deeper understanding of their audiences and market positions. But what does this mean for marketers?

Marketing 52

Marketing Viewability Food Rich Media 52

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. For this reason, it’s best to follow Google recommendations and only have 50% of the ad viewable above the fold.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. In addition, Aniview gives publishers complete control over their creatives with various inventory management features and audience targeting options. These networks do the work for you. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Ad Ops Hero

MARCH 25, 2023

Templates for identifying audiences and targeting. Google Campaign Manager 360 integrates natively with the Google Marketing Platform’s creative asset and rich-media authoring tools. This allows you to leverage Floodlight audiences across different inventory, channels, and devices available in Display & Video 360 (DV360).

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Monetize More

OCTOBER 4, 2022

By utilizing contextual advertising, you can reduce the risk of alienating your audience and instead show them ads that are relevant to them. Audience Segmentation. The key to successful segmentation is finding which audiences jump out as more valuable to publishers than others—and then making sure advertisers know about it.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

OCTOBER 15, 2019

Is it about audiences? Southeast Asian brands can drive immersive, customized engagement through rich media creatives, video ads, interactive end cards and ads mimicking virtual reality. is app-ads.txt enabled, and screened for traffic quality, viewability rates and brand safety by trusted, third-party platforms.

Viewability 52

Viewability Marketing Banner Rich Media 52

InMobi

FEBRUARY 18, 2016

As such, keywords scraped from the mobile website are a rich data source for identifying audience personas. need to be crunched together to build reliable audience personas. On the mobile web, rich media ads are generally authored in HTML5 and remain limited to video and audio units without the goodness of mobile innovation.

Viewability 52

Viewability Cookies Rich Media Impressions 52

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Thanks to that, advertisers are capable of reaching audiences based on their interests across the whole Internet, making the mobile web a huge opportunity for advertisers in terms of scale.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

NOVEMBER 13, 2018

4) Target Audiences with a High Degree of Precision Thanks to GPS signals and other factors coming from mobile devices, it’s possible to determine where someone is located. Considering that over 75 percent of people in North America now engage in some level of ad blocking, being able to ensure viewability is hugely beneficial.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

InMobi

SEPTEMBER 13, 2018

This helps you to engender an emotional response in the target audience. Not only can users scroll through the ad, but it features a rich media end card as a call to action as well. The creative features people. Humans respond to, and identify with, other humans. The ad should be informative. Is it interactive?

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

DECEMBER 13, 2019

So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

Brid.tv

NOVEMBER 25, 2022

Secondly, the platform’s sticky ad unit boosts ad viewability and, consequently, brings higher revenue. month) — Basic monetization tools, 150 minutes of video encoding, unlimited storage, some audience engagement features, basic analytics, and more. The platform also has ad podding capabilities. Business ($89.99/month)

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

AUGUST 23, 2022

Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Additionally, publishers must have an engaged audience and follow Better Ads Standards. The platform features detailed targeting tools that help publishers and advertisers reach their desired audience easily.

Header Bidding 81

Header Bidding Advertising Ad Exchange Video Ads 81

VideoWeek

JULY 18, 2022

Cadent’s customers will have access to Tunnl’s audiences, allowing effective targeting across multiple verticals (brand, political, public affairs, corporate advocacy) that will prove important in a year of heavy political ad campaign spending, the companies said. Cadent and Tunnl Collaborate on Advanced TV.

Media 52

Media Ad Tech Agency Demand Side Platform 52

InMobi

JUNE 5, 2018

A DCO company will often serve the creative, then layer on rich media-like functionality and allow for dynamic messaging. The additional information an advertiser gains using a verification service would include things like: The percent of ads displayed that were viewable to the end user. If the ad unit was displayed correctly.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Single Grain

AUGUST 10, 2023

It can be cost-effective for campaigns focused on generating website traffic, increasing brand visibility, or reaching a broader audience. When to Use It: Maximize Clicks is suitable when the primary objective is to drive website traffic , increase brand exposure, or reach a wider audience.

CPC 52

CPC CPM Viewability Impressions 52