MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

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Rich Media Mobile Ads Ad Server Media 52

Ad Ops Hero

JANUARY 25, 2021

The Digital Ad Operations includes display (banner and rich media ads), video ads, text ads, search ads, mobile advertising and many more. The Ad Ops team reviews the media plans/ insertion orders, check the inventory and upload the creative to the ad servers.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

InMobi

MAY 4, 2020

In-app video advertising can truly captivate audiences at every stage of their journey. Programmatic advertising makes it easier to reach the target audience at scale, as opposed to working with each app to place ads. Another important facet of video programmatic advertising is its viewability.

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Video Ads Finance Viewability Entertainment 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. These ads can be displayed on various digital platforms such as social media, YouTube, or websites. Non-linear video ads can be served as static image ads, interactive rich-media ads, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

InMobi

OCTOBER 15, 2019

An average smartphone user in SEA spends close to 4 hours a day on apps, 33% higher than the mature markets such as the USA and Canada and significantly higher than time spent on other media including TV and print. Is it about audiences? Is it about automation? Is it about low-cost execution? was up 58% in Q2 2019 compared to Q2 2018.

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Viewability Marketing Banner Rich Media 52

InMobi

OCTOBER 7, 2019

How can they provide their message to the right audience and deliver a great brand experience? In fact, both Lenovo and Cars.com have used consumer surveys pushed out through apps to gain a deeper understanding of their audiences and market positions. But what does this mean for marketers?

Marketing 52

Marketing Viewability Food Rich Media 52

Ad Ops Hero

MARCH 25, 2023

Templates for identifying audiences and targeting. This is because 70% of digital media performance is driven by creativity. Google Campaign Manager 360 integrates natively with the Google Marketing Platform’s creative asset and rich-media authoring tools. Your landing pages, which users will access through your ads.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. For this reason, it’s best to follow Google recommendations and only have 50% of the ad viewable above the fold.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

OCTOBER 4, 2022

By utilizing contextual advertising, you can reduce the risk of alienating your audience and instead show them ads that are relevant to them. Audience Segmentation. The key to successful segmentation is finding which audiences jump out as more valuable to publishers than others—and then making sure advertisers know about it.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

FEBRUARY 18, 2016

As such, keywords scraped from the mobile website are a rich data source for identifying audience personas. need to be crunched together to build reliable audience personas. On the mobile web, rich media ads are generally authored in HTML5 and remain limited to video and audio units without the goodness of mobile innovation.

Viewability 52

Viewability Cookies Rich Media Impressions 52

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

DECEMBER 13, 2019

So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

VideoWeek

JULY 18, 2022

Elon Musk’s controversial Twitter takeover took another turn this week when the social media company sued the Tesla CEO for reneging on the deal. Index Exchange this week announced a partnership with Scope3, a company which tracks end-to-end carbon emissions in digital media, in order to help media buyers reduce their carbon footprints.

Media 52

Media Ad Tech Agency Demand Side Platform 52

InMobi

SEPTEMBER 13, 2018

This helps you to engender an emotional response in the target audience. Not only can users scroll through the ad, but it features a rich media end card as a call to action as well. Share your thoughts with us on social media! The creative features people. Humans respond to, and identify with, other humans.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Single Grain

AUGUST 10, 2023

It can be cost-effective for campaigns focused on generating website traffic, increasing brand visibility, or reaching a broader audience. When to Use It: Maximize Clicks is suitable when the primary objective is to drive website traffic , increase brand exposure, or reach a wider audience.

CPC 52

CPC CPM Viewability Impressions 52

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Supports iOS, Android, Unity, and more. Demographic Location.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

JANUARY 26, 2023

Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Similarly, interactive ad formats, such as expandable or rich media ads, can generate more revenue per thousand views than static display ads. You will also need to take care of ad viewability. How to do so?

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. In addition, Aniview gives publishers complete control over their creatives with various inventory management features and audience targeting options. These networks do the work for you. What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. While mid-core and strategy games attract a predominantly male audience, the gender split for casual gaming is nearly even.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Smart-Hub

MARCH 19, 2024

Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Brid.tv

AUGUST 23, 2022

Yahoo Ad Tech (Formerly Verizon Media) 5. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Additionally, publishers must have an engaged audience and follow Better Ads Standards. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. Marketplace 3.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

InMobi

NOVEMBER 13, 2018

4) Target Audiences with a High Degree of Precision Thanks to GPS signals and other factors coming from mobile devices, it’s possible to determine where someone is located. Considering that over 75 percent of people in North America now engage in some level of ad blocking, being able to ensure viewability is hugely beneficial.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

Brid.tv

NOVEMBER 25, 2022

Secondly, the platform’s sticky ad unit boosts ad viewability and, consequently, brings higher revenue. month) — Basic monetization tools, 150 minutes of video encoding, unlimited storage, some audience engagement features, basic analytics, and more. The platform also has ad podding capabilities. Business ($89.99/month)

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52