illumin
APRIL 30, 2024
It is audience targeting based upon their geography or location using identifiers such as country, state, or zip code. However, geofencing marketing reaches a large audience based on their location whereas geo-based targeting reaches a smaller audience based on their location, demographics, behaviors, interests, and more.
Ad Ops Hero
JANUARY 27, 2021
Online advertising is not about placing ads on the websites to reach the targeted audience. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business. The auction starts for an impression in real-time when the user opens the web page.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adtelligent
JULY 19, 2022
Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. Mobile search advertising is on the rise.
Adtelligent
OCTOBER 6, 2021
With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources.
Ad Beat
JANUARY 1, 2020
Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. Source: Mashable.
InMobi
AUGUST 21, 2013
Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.
Single Grain
APRIL 14, 2023
Dive Deeper: How to Do an Enterprise SEO Audit 3) Impressions and Click-Through Rate Impressions and the click-through rate (CTR) are prominent metrics for enterprise SEO that can benefit your business growth. CTR is the percentage of users who click on your link in the search engines result pages divided by the number of impressions.
Expert insights. Personalized for you.
59 
Let's personalize your content