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How Marketers Should Be Using Mobile Apps

InMobi

But what does this mean for marketers? How can today’s marketers use this knowledge to further their goals? How can they provide their message to the right audience and deliver a great brand experience? Here are some examples to consider: You can often tell a lot about someone from where they spend their time.

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Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges

Digiday

The demand for influencer marketing isn’t going away anytime soon. billion in 2022 , marketers are increasingly prioritizing influencer marketing. However, as the popularity of influencers rises, the long-term challenges in compensation discussions and producing metrics are coming along for the ride. a Publicis agency.

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