Single Grain

JUNE 16, 2023

Different ad platforms can optimize your ads for specific apps, so you can reach your target audience and convert more leads. Plus, search ads are an easy way to reach your target audience. You’re investing in keywords your audience searches for, tapping into their wants, needs, and pain points.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Adtelligent

MARCH 12, 2020

If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Single Grain

JANUARY 15, 2024

These cookies are commonly used for advertising and tracking purposes, allowing advertisers to track user behavior across multiple websites. These cookies enable features like retargeting ads and personalized marketing, but have raised concerns regarding privacy and data protection.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 126

First-Party Cookies Cookies Ad Exchange Impressions 126

Single Grain

JUNE 25, 2021

The Federated Learning of Cohorts is an API (“Application Programming Interfaces,” which is a type of software interface that connects computers or computer programs) based on an algorithm that points the browser user to various audiences who display similar browser behaviors and interests. Web-based retargeting campaigns.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. Frequency capping based on third-party cookies will be unavailable. All these and other changes will lead to challenges in the audience identifying and in traffic monetization. And, first-party cookies remain the fundamental assets.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

PrograMetrix

APRIL 14, 2021

See also: Audience Targeting 101: How to Show Your Digital Ads to the Right People “I believe this shift is good, and necessary, for the advertising industry,” Jonathan Stringfield, VP and global head of business marketing at Activision Blizzard, recently wrote in a column for AdExchanger.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Monetize More

FEBRUARY 7, 2023

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. Google’s Privacy Sandbox i.e

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52