Martech Series

JULY 1, 2022

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Who is their target audience? And the consequences are dire.

Marketing 102

Marketing SEO Mobile Search ROI 102

VideoWeek

DECEMBER 9, 2022

Eventually it will launch a new.com address for all three, which will be geared specifically towards US audiences. This latest development is a clear sign of the importance of Origin in advancing the audience measurement offerings and a clear sign of commitment from the UK advertiser community,” said ISBA president Margaret Jobling.

Food 52

Food Ad Tech Media Agency 52

Single Grain

JUNE 5, 2023

Finances Online ) 54% of media spending in the US went toward the Internet. Finances Online ) The global programmatic display internet advertising size is expected to reach $2,772.7 Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising generates the majority of both mobile and desktop revenue.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JANUARY 16, 2023

SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. How Zero Search Volume Keywords Can Generate a Ton of Traffic. Mobile SEO Stats. Finances Online ). Finances Online ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Opportunity to reach younger audiences. Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands. Optimize for Voice Search Queries.

Marketing 145

Marketing SEO Conversion Audience 145