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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

“We are thrilled to recognise the massive growth we’ve achieved so far across 24 countries and over 1,600 channels globally,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. ASA Targets Sexualised Mobile Game Ads. The Week in Tech. Advertising Slowdown Leads to Cutbacks at Snap.

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The Mobile Opportunity for Travel Marketers

InMobi

Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Forbes ) Most e-commerce sellers use search engines, such as Google Shopping, Bing, and Yahoo, for digital advertising. User Guiding ) 99.01% of advertised products are marked as “new.” ( User Guiding ) 18% of advertised electronics are refurbished. User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Opportunity to reach younger audiences. Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands. Optimize for Voice Search Queries.

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