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Who’s Your Audience? Holiday 2022 Edition

MNTN

to over $1 trillion and ecommerce jumping 15.5% Oh, and did we mention that mcommerce (mobile commerce) will drive half of ecommerce sales this year? This means August and September are the months to test your audiences and finalize your audience strategy before you go live on your campaigns in October. to $235.87.

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

ASA Targets Sexualised Mobile Game Ads. The Advertising Standards Authority (ASA) has hit out at sexualised advertising within the mobile games industry, often targeting younger audiences. WPP Buys Ecommerce Consultancy Newcraft. Newsquest Closes The National Wales. The Week For Agencies.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Opportunity to reach younger audiences. Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands. Optimize for Voice Search Queries.

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