Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. CIENCE GO Digital combines the industry-leading GO Data custom audience creation platform and Bidder-as-a-Service (BaaS) demand-side platform (DSP) functionality to give marketers precise and programmatic ad targeting for custom audiences.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Mobile display ads , obviously, target smartphone users.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

MAY 30, 2023

But the most significant advantage of responsive display ads is “automation,” because these ads can adapt based on your brand’s display advertising strategy history and ad assets. Therefore, you can experience faster ad creation and high-performing display ads campaigns.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Single Grain

AUGUST 1, 2023

It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. Why does native advertising work? There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. Work With Us What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

MAY 15, 2023

Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. Select the options that best align with your campaign goals and target audience.

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. The tool provides target audience behavior analysis.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

AUGUST 10, 2023

By maximizing the number of clicks, this strategy can help advertisers achieve a lower average CPC. It can be cost-effective for campaigns focused on generating website traffic, increasing brand visibility, or reaching a broader audience. Cons: Prioritizing click volume may lead to lower conversion rates.

CPC 52

CPC CPM Viewability Impressions 52

Spoton Digital Media

JULY 24, 2023

How do they consume media and information? Select advertising channels and social media platforms your audience uses most, and go there. For example, B2B businesses may have more effective social media advertising on Linkedin instead of Facebook. What digital platforms do they use?

A/B Testing 52

A/B Testing Conversion Rate Click Through Rate Education 52

Monetize More

DECEMBER 28, 2022

How do Agencies fit in the Display Lumascape? Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. They act as global agencies by handling everything from branding through media buying to creative development. Data Management Platforms (DMP).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Advantages of Programmatic Audio Advertising: Highly-Engaged Audience. The Rise of Digital Audio.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Single Grain

MAY 29, 2023

International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. This ensures that the ads are seen by the intended international audience.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Supports iOS, Android, Unity, and more. Find out more about TripleLift here.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. If you don’t, then pick the most profitable and highest-converting product you have.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

MAY 17, 2023

Effective luxury ads should tell a story that resonates with the target audience and creates an emotional connection with the brand. While the target audience wants to feel like they are part of an exclusive club, they also need to see themselves as attainable customers.

Audience 52

Audience Machine Learning Fashion Click Through Rate 52

Single Grain

MAY 5, 2023

The display prospecting campaign served to approximately 5 million people, achieving a click-through rate of 1.79%, which is well above the industry average of 0.1%. From display advertising campaigns that drove brand awareness to product-listing ads, we left no stone unturned in our pursuit of success.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

MARCH 28, 2023

SaaS companies rely on online channels to reach their target audience, and pay-per-click advertising provides an effective way to drive traffic to their website or dedicated landing page and convert prospects into customers. Traditional companies may have a broader target audience.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. software), processes and players in the programmatic advertising industry. The main media-buying processes. The main digital advertising mediums and channels. Next up we’ll take a look at the media-buying process. And in 1996, Yahoo!

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

NOVEMBER 14, 2023

The lower entry barriers provided by these cost-effective ad networks means you can fine tune your advertising approach and identify what resonates best with your audience before going all-in with your PPC ads. That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — is key to your success.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

NOVEMBER 6, 2019

In fact, it’s so clever that you can ask questions about your content marketing strategy — such as “which URL got the most page views this month?” — and get the data you’re looking for within seconds by clicking Go to Report : 1) Audience Reports. How to Increase Website Traffic through Social Media. User Loyalty.

ROI 96

ROI Marketing Conversion Rate Conversion 96