InMobi

MAY 7, 2019

InMobi Pulse is a consumer insights platform that helps brands find answers to critical business questions by reaching out to their audience on mobile. Pulse supports complex research design requirements such as brand tracks through mobile surveys. We will cover the next two areas as a follow-up to this blog post.

Audience 52

Audience Real Estate Brand Lift Conversion Rate 52

Clearcode

MARCH 2, 2023

Michael Sweeney: The process of serving ads inside video games (e.g. an ad on billboard inside a video game) differs quite a lot from display and in-app mobile ads. How are in-game ads displayed inside games? Reach a diverse audience in a non-disruptive manner. A brand-safe environment with low fraud.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Ad Monsters

SEPTEMBER 15, 2024

Since Kamala Harris entered the race, 91% of ad sellers have reported a surge in demand for national political ads, while 75% have seen growth locally. Political advertisers now leverage custom audience segments at unprecedented levels, using political affiliation, interest-based targeting, and demographic data like race and ethnicity.

Geo targeting 115

Geo targeting Audience Brand Lift Affiliates 115

Single Grain

NOVEMBER 15, 2019

billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, by the way, you’re in good company: 6 million businesses are using Facebook ads to reach their target audiences. So why aren’t your ads performing as well as you’d expect?

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

VideoWeek

MAY 9, 2025

The Week in Tech AppLovin Offloads Apps Business as Ad Revenues Continue to Climb Mobile ad tech business AppLovin has agreed the sale of its video games business, according to a filing on Wednesday. Thanks to digital’s performance, total ad revenues were up four percent year-on-year. Read more on VideoWeek.

Ad Tech 52

Ad Tech Non-Profit Agency Media 52