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Mobile Monday: Diverse Gaming Audiences and Mobile as 53% of Gaming Market

Digital Turbine

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Reaching a Wider Audience with In-Game Mobile Ads. Learn all about these stories in this week’s Mobile Monday!

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The 7 Deadly Sins of Digital Marketing

Digital Remedy

This allows brands to meet their audience where they are, keep pace with technological and industry changes, and maintain relevance in an ever-changing landscape. Marketers must ensure that their campaign KPIs, goals, and strategy are properly aligned, whether brand- or outcome-focused.

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6 Considerations for Cannabis Advertising

Basis

Cannabis marketers must understand and monitor each platform’s policies to ensure that they’re taking advantage of platforms that do allow cannabis advertising (when those platforms make sense for their brand or client). For creative inspiration, turn to what cannabis consumers care about.

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2024 Trends for Cannabis Marketers

Basis

Cannabis is becoming more and more mainstream in the US: 2023 saw continued growth in the social acceptability of cannabis use, new states legalize medicinal and recreational cannabis sales, and a major social media platform change its policies to allow for cannabis advertising. The cannabis market is forecast to reach a whopping $50.7

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Email marketing strategy: A marketer’s guide

Martech

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.

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Maximizing ROI on Programmatic Advertising Spend

Basis

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. Embracing the use of ROI as a discipline can help build more robust and agile brands that are set up to cultivate meaningful long-term relationships with their audience.

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Digital Advertising Guide

Adtelligent

Considering that people are searching for everything via search engines, there is a potential for big audiences. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Privacy concerns.