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Audio Ads: Just a hype or here to stay?

Monetize More

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

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Easiest Way To Learn About TikTok Ads Library

AdvertiseMint

Are you looking for something innovative beyond the traditional marketing methods for brands? Moreover, it lets brands connect with new audiences and drive innovation in advertising campaigns. To access this library, go to the menu at the top of the Creative Center, select Audio Library, and then Music.

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InMobi's 2020 Mobile Video Advertising Trends Report is Here!

InMobi

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. The average completion rates of both horizontal and vertical video ads. Who is embracing in-app video advertising and using video content in a big way in their ads campaigns.

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How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing. Over time, expanding to CPC or CPA enables you to expand your audience base.

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The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

The Rise of Digital Audio. Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. digital audio subscription revenues will peak at 63.9% this year.

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Spotify Ads 101: How to Run Successful Audio and Video Ads

Single Grain

Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. With Spotify, you can deliver your messages directly to your audience when they are already tuned in to their favorite songs or podcasts. And Spotify advertising is not just for more prominent brands. Let's start!

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.