What is Protected Audience API (PAAPI)? The Ultimate Guide
Automatad Inc.
JANUARY 23, 2024
Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.
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