Audience Banner Entertainment Rich Media 
Martech Series
NOVEMBER 23, 2022
With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.
InMobi
APRIL 20, 2021
Through InMobi Exchange , the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory. Adhering to brand safety, the app comes with a non-UGC safety promise, making it a strong publisher platform for advertisers to reach out to their audiences.”
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Clearcode
AUGUST 13, 2023
With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. How Are In-App Ads Served?
MobileAds
JANUARY 20, 2021
InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Can offer animated and interactive rich media content. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. Pros of Interstitial Ads. Larger space.
InMobi
MAY 4, 2020
In-app video advertising can truly captivate audiences at every stage of their journey. In Q1 2020, Shopping, News, Technology, Entertainment and Dating were the top spending verticals. Advertisers across industries invest almost equally in vertical video – Entertainment (47%), Finance (45%), and landscape video.
Smart-Hub
OCTOBER 20, 2023
In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. People simply pull off the cords for wireless content viewing.
InMobi
SEPTEMBER 30, 2019
These kinds of apps had mass appeal, and could conceivably be downloaded and used by at least half of the smartphone-owning audience in a more mature market like the U.S. Today, the kinds of apps coming to market have more niche audiences. Let’s consider a simple banner ad, for example. In the U.S., In the U.S.,
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