Digiday

DECEMBER 13, 2023

Seen as the next step past impressions then viewability in the evolution of measurement, attention is undergoing all sorts of evaluations and creations of guidelines as its various purveyors aim to gain a better foothold. Notably, the emphasis on attention is uniting the creative and media sides of the agency world in yet another way.

Agency 96

Agency Viewability Impressions Media 96

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. Why we care.

Viewability 111

Viewability Impressions Entertainment Audience 111

Martech

MAY 28, 2025

It’s the industry’s opportunity to weigh in whether you’re a brand, agency, publisher, platform, or measurement provider and help ensure the final guidelines reflect real-world needs. ” The draft is now open for public comment through July 12, 2025.

Viewability 93

Viewability Impressions Marketing Media 93

OpenX

JULY 8, 2025

Flexible targeting controls , allowing segmentation based on geography, devices, browsers, language, and viewability. By precisely matching campaign messages with relevant content, brands and agencies can dramatically reduce irrelevant impressions and maximize ROAS. On-demand inventory search across premium OpenX placements.

Viewability 52

Viewability ROI Cookies Impressions 52

Ad Monsters

DECEMBER 13, 2022

The effect of ID changes on agencies vs. in-house agencies. . According to the study, “consumers have to be ID’d on the ad impression, and then subsequently on the transaction, store visit, or another measured event. Then those two events need to be matched to attribute the action to the ad impression.

Viewability 102

Viewability Advertising Impressions Cookies 102

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Mobile app viewability is a key differentiator.

Viewability 52

Viewability Mobile Ads Banner Impressions 52

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. The release is open for public comment for a 30-day period until July 15, 2022.

Viewability 97

Viewability A/B Testing Impressions Entertainment 97

PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. Advertisers buy impressions across multiple publishers at the same time, targeting users with data like geo/location and browsing history.

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Viewability Demand Side Platform Cookies Impressions 111

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Martech Series

OCTOBER 14, 2022

Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. IAS verification on Netflix will enable advertisers to maximize engagement through insights and make every impression count.

Viewability 98

Viewability Advertising MarTech Impressions 98

Digiday

AUGUST 23, 2023

Gone are the days when viewability sufficed as a primary currency — the unit of value — for buying and selling ads. While viewability tells advertisers that their ads were in a consumer’s view, it doesn’t provide much beyond that, but attention shows how engaged a consumer was, how they interacted with that ad, etc.

Viewability 69

Viewability Agency Impressions Media 69

Ad Monsters

DECEMBER 19, 2023

Consider MFA inventory MFA inventory : sellers of such inventory are never going to voluntarily add extra fields to their impression reports showing how many other ad placements were simultaneously loaded on the page, or how many ad placements didn’t meet viewability standards. Digital media is filled with such gotchas.

Media 128

Media Impressions Education Viewability 128

Digiday

APRIL 18, 2023

As augmented reality becomes more accessible, agencies are partnering with sports teams and entertainment venues to engage consumers with mixed reality experiences. This year, 52 NBA games were made viewable through Meta’s Oculus headset, and it featured five immersive broadcasts with live commentary from NBA stars and special guests.

Agency 75

Agency Entertainment Viewability Impressions 75

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. At my agency, we also like to use keywords for targeting. Impressions This is the number of times your ad has been viewed overall and does not account for unique viewers.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Martech

JUNE 10, 2022

If we give advertisers and their agency partners things that are standardized, widely accepted and adopted, that drives spend. To support impression and viewability measurement, IAB Tech Lab announced an expansion of Open Measurement (OM) SKD, available for CTV in 3Q. A rising tide lifts all boats. Open Measurement SKD for CTV.

Media 117

Media Viewability Ad Exchange Impressions 117

Basis

FEBRUARY 21, 2025

Attention metrics have been characterized as an evolution of viewability telling advertisers not just whether an ad placement is viewable, but whether consumers are paying attention to it. But its not currently a need to have measurement solution for all agencies and brands. reach, frequency, etc.)

Audience 52

Audience Viewability Pop-Up Advertising 52

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. Really, the challenge continues to be which version of measurement will win — or several of them might — and how much YouTube will be in charge of that,” said an agency executive.

Viewability 69

Viewability Impressions Agency Media 69

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB).

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Data Management Platform Advertising Ad Exchange Demand Side Platform 98

Martech Series

NOVEMBER 21, 2022

Researchers looked at the performance of campaigns with similar formats and discovered that in all instances, Azerion’s formats drove significantly more attention than its competitors’ formats, highlighting the power that creative has on viewability. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

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Advertising Viewability Display Advertising MarTech 98

More About Advertising

JUNE 24, 2019

Advertisers are all too familiar with a negative response from consumers, weary from being perpetually bombarded with content – so much so that the Internet Advertising Bureau defines a viewable impression as one where 50 per cent of an ad appears on screen for more than one second.

Viewability 68

Viewability Impressions Advertising Media 68

Ad Monsters

APRIL 5, 2024

The remaining 10% yields diminishing returns because many sites generate only a fraction of ad impressions. For instance, in a 44,000 Publisher campaign, 86% of ad impressions concentrate on just 3,000 sites, leaving the other 41,000 publishers with less than 15% combined impressions. Our PCI serves as a compliance score.

GDPR 106

GDPR Impressions Machine Learning Viewability 106

Martech

FEBRUARY 28, 2024

Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. This occurs over time and increases in different ways in the form of the “demand generation curve,” as we call it in our agency. Now, marketing needs to show ROI quickly. Brand understanding.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Digital Turbine

AUGUST 31, 2022

Long gone are the days when we focused our advertising efforts on impressions and reach. The Meteoric… ok, Metric… Shift From Viewability to Attention. Last year, marketing agency Dentsu partnered with Lumen Research, TVision, and Amplified Intelligence to bring “attention” to the challenges of today’s distraction-heavy environment.

Viewability 59

Viewability A/B Testing Impressions Video Ads 59

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Media Math

MARCH 22, 2022

Agencies like Havas and GroupM use SPO to focus their purchasing energy onto a fraction of the total supply sources available. Make sure your DSP partner can provide log level impression data that aligns performance data with all media cost data – SSP fees, DSP fees, audience fees, serving fees, measurement fees – for all pathways.

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Header Bidding Advertising Viewability Cookies 91

Digiday

DECEMBER 13, 2022

The media agency is now morphing the unit into UM Commerce, a reflection of the growth in commerce media that has spurred its media spend growth from $125 million in 2019 (before the pandemic) to around $1 billion today. . And why not? As Chad Engelgau, Acxiom’s CEO , told Digiday last week, everything’s becoming an ad network.

Media 69

Media Viewability Retail Agency 69

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins. said a second agency executive. The real upfront market.

Marketing 69

Marketing Viewability Agency Ad Tech 69

Basis

AUGUST 30, 2022

And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. CTV ads are high-quality, non-skippable, and 100% viewable. Is my ad high-definition, as many CTV devices connect to big screens?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Martech Series

SEPTEMBER 20, 2022

The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. ” OMG is the global media agency, responsible for media planning and buying across Sanofi’s consumer healthcare brands.

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Healthcare Media Advertising Viewability 96

VideoWeek

JUNE 30, 2022

” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact. And measurement terms including impressions, reach/frequency, and engagement have been defined to make in-play ads more comparable to other channels.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

Digiday

JUNE 2, 2022

The holding company plans to use Lumen’s data set to try to deliver engagement levels of between three and 10 times effectiveness, but then grow its own proprietary database around attention across all its media agency outposts. And viewability is still [a] way more popular [metric] than attention.”.

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Viewability Media Impressions Ad Tech 55

InMobi

JUNE 27, 2017

Amongst those who attended included leading agency holding groups, DSP partners and leaders from the mobile app marketing space. This strategy underlined the need to provide complete transparency in the buying process, through programmatic buying, with 3rd party verification at an impression level.

Viewability 52

Viewability Impressions Video Ads Agency 52

Ad Monsters

MARCH 3, 2023

But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true. critical to driving brand growth.

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Viewability CPM Audience Impressions 65

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

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Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

JUNE 7, 2022

Adelaide is one of a number of businesses aiming to steer the industry away from counting raw numbers of impressions, towards metrics which indicate whether individuals actually paid attention to an or not. Adelaide’s funding comes at a time when interest in attention metrics from the agency side is on the rise.

Viewability 64

Viewability CPM Impressions Media 64

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. We believe these solutions deliver accretive value for brands and their agency partners.”

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Ad Server Impressions Viewability Banner 52

VideoWeek

MAY 10, 2023

And as agencies and advertisers look for metrics which allow fair measurement across all forms of video, can attention help capture the differences between different mediums? So we provide agencies with planning data so they can make decisions before they spend any money at all.

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Impressions Viewability Audience Media 64