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How to Build Cookieless Retargeting Strategies That Work

Single Grain

Cookieless retargeting strategies come with both challenges and opportunities. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work. Advertisers should use these cookieless retargeting strategies simultaneously for the best results.

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

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7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

When you notice engagement metrics beginning to decline (often after 10,000-20,000 impressions), it’s time for a refresh. According to industry research , 30% of agencies, brands, and publishers have fully integrated AI across their media campaign lifecycle, with those who haven’t yet adopted these technologies falling behind.

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2025 Programmatic Advertising Trends to Know

Basis

With MFA impression volume increasing by 19% YoY in 2024, there is a pressing need to ensure ad spend is going to high-quality inventory. Though 92% of advertising agencies say they currently use the technology in some capacity, only 44% of marketers and advertisers say their employers currently pay for such tools.

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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

Other tactics to implement include multi-touch attribution, integrating dynamic content, and retargeting when necessary. What makes these results even more impressive is the quality of engagement. Retargeting sequences: Create follow-up Conversation Ads for prospects who engaged but didn’t convert.

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How Programmatic DOOH B2B Reaches Decision-Makers Anywhere

Single Grain

Establish attribution frameworks before launch to measure true ROI by tracking intent lift, cross-device engagement, and pipeline influence rather than just impressions or basic awareness metrics. million highly relevant impressions and a 2.8 Here’s your launch checklist: Define success metrics beyond impressions.

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How We Optimized Our Lower Funnel Performance With TV Ad Variations

MNTN

We targeted our CRM and retargeting lists to make sure these product-focused ads were reaching folks who already had some familiarity with MNTN. Before joining MNTN, he worked at several advertising agencies managing paid media for clients ranging from SMBs to Fortune 500 companies across industries like B2B and CPG.