Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more.

Audience 87

Audience Machine Learning Impressions Finance 87

Basis

AUGUST 30, 2022

And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. of total digital media ad spend.

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Ad Monsters

JUNE 17, 2022

For the past 20 years, she has established innovative platforms while in leadership roles in strategy, operations, new ventures, and finance at Warner Media, Morgan Stanley, Mercer Management Consulting, and Essence Communications. Femi leads the DEI strategies for Kinesso and its sister IPG agencies, Acxiom and Matterkind.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

VideoWeek

JANUARY 13, 2023

FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97 The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion. The Week For Agencies.

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

AUGUST 18, 2023

While it’s possible for agencies and broadcasters to use alternative currencies without this functionality, it’s a much more manual process. Nano’s consumer intent algorithm uses consumer journey data, on-page contextual analysis and machine learning technology in a cookieless environment.

Ad Tech 52

Ad Tech Audience Agency Media 52

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. Nielsen serves a variety of stakeholders in the media industry from advertisers to agencies to publishers. Target customers.

Marketing 108

Marketing Machine Learning ROI Cookies 108

Single Grain

OCTOBER 12, 2023

A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. A16z not only reports on the latest in AI and machine learning, but comes to a deeper understanding of how this technology affects us now and how it will change our society.

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98