article thumbnail

74% of B2B marketers expect budgets to increase next year

Martech

However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report. ROI again leads the pack, with 40% citing it. Nearly two-thirds expect a moderate increase. Top five objectives. To no one’s surprise, increasing revenue remains the No.

Marketing 109
article thumbnail

How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work? How Does a DSP Work?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What’s Old is New Again in Digital Advertising

Basis

And, as it turns out, these legacy strategies haven’t just been sitting in the corner gathering dust: They’ve grown more sophisticated to meet the needs of today’s agencies and brands. of US digital display advertising in 2024 totaling $157.4

article thumbnail

How Measuring Brand Lift Can Help CTV Avoid the Pitfalls of Digital

VideoWeek

The premium nature of TV has long made the channel a valued investment for brands, but as the connected TV ecosystem grows and fragments, the challenges of measuring that return on investment can make it hard to prove the effectiveness of TV advertising. “That just becomes a cost each time they do it,” comments Lithner.

article thumbnail

Does your organization need a sales enablement platform?

Martech

What insights do we have currently into the ROI of various content types and items produced by the marketing team? Many enterprises work with different partners for email, e-commerce, CRM, social media, paid search, SEO and display advertising. How will we define success?

article thumbnail

How critical data pillars will increase brands’ confidence in CTV

Digiday

While brand-name players like Netflix and Disney+ have recently launched their ad products, more than 1,400 free ad-supported streaming TV (FAST) channels are available to advertisers and viewers. The sheer volume of potential inventory partners means old display advertising issues are creeping into the CTV ecosystem.

article thumbnail

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

Utilize the findings to fine-tune campaigns, enhancing click-through rates and maximizing return on investment (ROI). Programmatic Direct Deals Explore programmatic direct deals, where you negotiate with specific advertisers or agencies to secure premium ad placements and higher rates, ensuring predictable revenue streams.