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Second quarter saw slowing ad spend on most platforms

Martech

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. This was in response to a 74% increase in impression volume. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier.

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7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

Increasing cost-per-click (CPC) and cost-per-acquisition (CPA). When you notice engagement metrics beginning to decline (often after 10,000-20,000 impressions), it’s time for a refresh. Work with the leading ad agency that specializes in keeping campaigns fresh, engaging, and high-performing. Decreasing conversion rates.

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Are TikTok Ads Worth It in 2025? Data-Backed ROI Analysis

Single Grain

On the plus side, advertisers can save on TikTok ads; TikTok’s average CPC is $1.20, cheaper than competitors like Instagram. The platform’s relatively low CPM, solid CTR, and impressive conversion rates create favorable outcomes for many marketing objectives. Key Takeaways TikTok ads offer conversion rates between 1.1%

ROI 52
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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

What makes these results even more impressive is the quality of engagement. CPC, 35% lower than their previous Sponsored Content campaigns. Metadata.io’s campaign generated $1.3 million in closed-won revenue from just $266,000 in ad spend—a 5× return that most marketing channels can only dream of achieving.

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How OpenX Is Shaping the Future of Curation with Approachable AI Models

OpenX

As the next step in programmatic efficiency, Results by OpenX dynamically identifies and prioritizes the most valuable ad opportunities, ensuring only high-quality impressions are included in a buyers curated deal.

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Why Digital Marketing in a Recession is Crucial: And How to Do It

Single Grain

Once you’ve established strong rankings, you continue to receive visibility without paying per click or impression. Focus on improving your Google Ads cost-per-click (CPC) by leveraging long-tail keywords, implementing negative keywords, and scheduling ads strategically. Attempt to increase click-through rates.”

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Microsoft Advertising’s key advantages include: Less competition : Fewer advertisers competing for impressions leads to lower cost per clicks (CPCs) and better ad positions.

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