Agency Brand Lift Video Ads 
illumin
NOVEMBER 28, 2024
Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments. Specifically, the company looks to improve its brand lift measurement through new partnerships. Partner Program members can, however, run other types of advertising via Roblox’s Ads Manager tool.
Single Grain
JUNE 1, 2025
According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Consider the case of a fitness industry client who faced underperforming paid ad campaigns with a low return on ad spend (ROAS) of 1.2. Brand lift.
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illumin
JULY 23, 2024
There are also virtual walkthroughs and showrooms, AR video ads, 3D product showcases, AR games (such as Niantic Wayfarer and the aforementioned Pokemon Go), and more. Benefits of augmented reality in advertising Studies show that a great AR ad campaign is typically more effective than traditional advertising techniques.
Martech
NOVEMBER 5, 2024
In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. On the other hand, branding campaigns may see better engagement with visually rich video ads that tell a story, convey the brand’s values or use humor to create a memorable experience.
Digiday
FEBRUARY 2, 2023
Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio.
VideoWeek
AUGUST 26, 2022
CNN and The Washington Pos t reported on Tuesday that Peiter “Mudge” Zatko, former head of security at Twitter, sent the explosive disclosure to Congress and federal agencies last month. G/O Media Offers Brand Lift Guarantees. The Week For Agencies. WARC Predicts Ad Slowdown, but not Recession, in 2022.
InMobi
APRIL 25, 2022
The Festival of Media Global Awards (FOMA) 2022, acknowledges exceptional work from agencies, media owners, brands, and ad tech players, and has been celebrating the best media campaigns from around the world for the past two decades. Additionally, the brand conducted a brand lift study.
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