Martech

JUNE 28, 2024

At my agency, we leverage our proprietary marketing technology platform, All,i to streamline test design, execution and measurement. Dig deeper: Why B2B marketing needs brand building more than lead gen 2. Brand lift Brand lift studies remain a core solution to measure brand marketing efforts.

Brand Lift 130

Brand Lift Marketing Brand Awareness Audience 130

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. ” Mikael Larsson, co-founder, Brand Metrics, adds: “Agnes is completely service-oriented and committed to her clients.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Ad Monsters

DECEMBER 13, 2022

The door is open for brand categories’ KPI priorities to see severe impacts. The effect of ID changes on agencies vs. in-house agencies. . Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss.

Viewability 102

Viewability Advertising Impressions Cookies 102

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. One in two advertisers use impressions and increase in brand awareness to evaluate campaign ROAS (return on ad spend).

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 87

Brand Lift Brand Awareness Media Agency 87

Single Grain

APRIL 28, 2022

That's why working with a direct response agency is a good idea: You leverage all the benefits of direct response marketing without the potential downsides. TABLE OF CONTENTS: ↓ What Is a Direct Response Agency? The Benefits of Hiring a Direct Response Agency. How to Choose a Direct Response Marketing Agency.

Agency 59

Agency ROI SEO Audience 59

Digiday

FEBRUARY 7, 2023

And it’s certainly a bit unusual that it was created by an agency holding company, in this case Dentsu. We are very purposeful in terms of which episodes that our brands want to go into,” he said. She’s got both journalism and agency experience, having worked at KBS for a year on its BMW client at the time. “I

Advertising 72

Advertising Brand Lift Conversion Education 72

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Martech

JANUARY 3, 2023

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 103

ROI Control Group Audience Cookies 103

Digiday

SEPTEMBER 15, 2022

has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. Blavity Inc. This is not because of condensed timelines, however. Numbers to know.

Media 68

Media Advertising Cookies Impressions 68

illumin

DECEMBER 8, 2023

Managed service is exactly what it sounds like; this method of advertising is where marketers create a strategy and budget in partnership with a marketing agency and that agency then conducts the campaigns for them. These can include creative consultation and data gathering via brand lift and foot traffic studies.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Ad Space 52

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. And viewability is one of the features demanded most by agencies and advertisers. There are definitely some factors that can affect viewability.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Martech Series

FEBRUARY 2, 2023

Prior to this, she was head of media at Chanel and spent the previous decade within the media agency world at Publicis, Omnicom, and GroupM. Lumen harnesses eye-tracking panels to calculate the consumer attention generated by media impressions.

Marketing 52

Marketing Machine Learning Brand Lift MarTech 52

Digiday

MAY 2, 2023

As a result, the video series received 100 million impressions, exceeding the company’s goal by 211%. E-commerce agency BORN Group received a nomination for Best Use of Shoppable Content. Today, 97% of its brand lift study participants are responding positively to content campaigns produced and launched by The Trust.

Marketing 69

Marketing Entertainment Agency Audience 69

Clearcode

MARCH 2, 2023

An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards. Advertisers and agencies are slowly adopting gaming as a channel for branding campaigns, but resistance is still there and further education is needed.

Advertising 52

Advertising Viewability Banner Brand Lift 52