Agency Audience Demand Side Platform Finance 
VideoWeek
JUNE 29, 2022
“That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. Finance, Yahoo! and then also servicing programmatic audience-based buying to deliver really clear KPIs.”. We really service the full funnel. Sports etc.), Channel hopping.
VideoWeek
AUGUST 12, 2022
Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. UK Audiences Stick with ‘Big Three’ Streaming Services. The Week For Agencies. Dentsu Posts 8.2
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Digiday
OCTOBER 9, 2022
“Whilst 2021 showed first-party data was the priority for advertisers, agencies, and publishers in 2021, this is now ranked third behind second-party data (the most popular priority averaging 57% with agencies leading at 60%) and third-party at 49%,” reads the report from IAB Europe. Gaps between promise and performance.
Basis
AUGUST 17, 2023
Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated, as it doesn’t suit the needs of modern brands.
VideoWeek
FEBRUARY 23, 2024
It will also focus more on distributing content and reaching audiences through its social channels. RTL AdAlliance Adds ‘Smart Demographics’ to Targeting Offering RTL Group-owned media sales house RTL AdAlliance has announced ‘Smart Demographics’, a new demographic targeting capability which sits within its wider ‘Smart Audiences’ product.
Basis
JUNE 10, 2022
Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated as it doesn’t suit the needs of modern brands. Uncovering new audience targeting opportunities. An Example of the All-In Set Up.
VideoWeek
JULY 18, 2022
The acquisition would provide a significant boost for DAZN, which is still rebuilding following its pandemic-led dent to its finances, which forced it to delay the global rollout of its streaming service. Cadent has teamed up with data platform Tunnl to drive reach across OTT/CTV, addressable, and indexed TV advertising.
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