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What is native advertising?

Lemonads

Many people in marketing and advertising aren’t exactly sure what native advertising is. Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. So, if you consider yourself a marketer but have found yourself here Googling about it, don’t worry! At least, in theory.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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Ad Network vs Affiliate Network: What is the Difference?

Lemonads

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. Skillful marketers can consistently craft campaigns that yield stellar results, but the only way to make sound decisions is by mastering the basics early on.

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RUNative Review 2022: Advertiser or publisher? Get Started Here & Now!

Lemonads

Push and native ad formats have become increasingly popular among affiliates in the last years because they’re an extremely effective way to funnel high quality and convert traffic to your offers! So, if you are an advertiser or a publisher searching for these criteria, you’ve landed in the right spot! Pretty neat, right?

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Eight Performance Marketing Channels You Need to Use

MNTN

In marketing, you’re looking for an edge up on the competition and a meaningful way to reach more consumers. That’s where performance marketing can provide real solutions. What Is Performance Marketing? For example, with pay-per-click advertising, you only pay when someone engages with your social media materials.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. If that sounds like a marketing strategy worth pursuing, read on to learn the ins and outs of this powerful technique.

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The Ultimate Guide to Political Advertising in 2024

Basis

With most campaigns either already underway or soon to begin, political marketers are eagerly diving into awareness, fundraising, and list building. Most political social spend is taking place on Meta’s Facebook and Instagram, which advertisers of all stripes have long loved for their significant reach and precise targeting capabilities.