FTC Finalizes Updated Endorsement and Testimonial Guides
All About Advertising Law
JULY 5, 2023
The Guides reiterate the FTC’s position that material connections between endorser and advertiser should be disclosed but clarify that a “material connection needs to be disclosed when a significant minority of the audience for an endorsement does not understand or expect the connection.” Disclosures. Liability of intermediaries. Section 255.1
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